The checklist at a glance<\/h3>\n\n\n\n\n- A commission structure<\/li>\n\n\n\n
- A way to track referrals (coupon codes and\/or links)<\/li>\n\n\n\n
- An affiliate signup page<\/li>\n\n\n\n
- A terms and conditions page<\/li>\n\n\n\n
- An affiliate dashboard or portal<\/li>\n\n\n\n
- Promotional creatives for affiliates<\/li>\n\n\n\n
- A payout system<\/li>\n\n\n\n
- An onboarding process for new affiliates<\/li>\n\n\n\n
- Fraud and abuse safeguards<\/li>\n\n\n\n
- Reporting to measure results<\/li>\n<\/ul>\n<\/div>\n\n\n\n
The rest of this guide explains what each part does and how to set it up. If you want the wider picture first, start with our complete guide to affiliate marketing on WooCommerce<\/a>. For a step-by-step build, see how to create an affiliate program for your WooCommerce store<\/a>.<\/p>\n\n\n\n1. A commission structure<\/h2>\n\n\n\n
This is the rate you pay affiliates for each sale they bring in. Most stores use a flat percentage of the order, with 10-20% common in retail, though you can also pay a fixed amount per sale. Decide whether the rate is the same for everyone or set higher rates for specific affiliates or groups.<\/p>\n\n\n\n
Some stores add Performance Bonuses on top: one-off rewards an affiliate unlocks after hitting a target, like extra commission or store credit once they pass a sales goal. Set your rate against what similar stores pay<\/a> so your offer is competitive without eating your margin, and remember the coupon discount itself is part of the cost.<\/p>\n\n\n\n2. A way to track referrals<\/h2>\n\n\n\n
Tracking is how the right affiliate gets credited when a sale happens. There are two methods. Referral links tag a visitor with a cookie and credit the affiliate if they buy. Coupon codes assign a unique discount code to each affiliate and credit them whenever that code is used at checkout.<\/p>\n\n\n\n
Coupon codes hold up in places links struggle: social media bios, video captions, printed flyers, podcasts, and browsers that block cookies. Links are better when you want to send someone straight to a product page. You can run a coupon-only program<\/a> or offer both, and let each affiliate share whichever suits their audience.<\/p>\n\n\n\n![\"Generating](\"https:\/\/couponaffiliates.com\/wp-content\/uploads\/2025\/05\/Screenshot-05-11-2025-21.37.55.png\")
<\/figure>\n\n\n\n3. An affiliate signup page<\/h2>\n\n\n\n
You need a public affiliate signup page<\/a> where people can apply to join. A registration form collects their details and drops the application into your admin area, where you approve or decline each one.<\/p>\n\n\n\nKeep the form short and put the offer right next to it: the commission rate, what you sell, and why it is worth promoting. That way the people who sign up already know what they are getting into. On WooCommerce, an affiliate plugin adds this form with a shortcode, so you can place it on any page and link to it from your footer or menu.<\/p>\n\n\n\n
The signup page should also contain an overview of your program, how it works, your commission rates, and some FAQs.<\/p>\n\n\n\n
4. A terms and conditions page<\/h2>\n\n\n\n
Terms set the rules: what counts as a valid referral, when commissions are approved, which promotion methods are banned (self-referrals, bidding on your brand name in ads, spam), and how refunds are handled. It protects you if a partnership goes wrong, and affiliates like knowing where they stand before they start.<\/p>\n\n\n\n
It’s not complicated to get started either, Coupon Affiliates includes a affiliate terms and conditions<\/a> generator that produces a basic template you can adapt, then link to from the signup form.<\/p>\n\n\n\n5. An affiliate dashboard or portal<\/h2>\n\n\n\n
Affiliates need somewhere to log in and see their coupon code or link, their sales, commission earned, and payout requests. A good dashboard stops them emailing you for updates and shows their numbers in real time, which keeps them engaged.<\/p>\n\n\n\n
Coupon Affiliates gives affiliates a dashboard that matches your theme<\/a>, or a full-screen branded portal if you want something more polished. Either way, it is the page you point new affiliates to once they are approved.<\/p>\n\n\n\n![\"The](\"https:\/\/couponaffiliates.com\/wp-content\/uploads\/2025\/05\/Screenshot-05-11-2025-16.27.04.png\")
<\/figure>\n\n\n\n6. Promotional creatives<\/h2>\n\n\n\n
Affiliates promote more when you hand them assets instead of asking them to make their own. That means banners, product images, sample captions, and discount graphics they can drop into a post or email.<\/p>\n\n\n\n
Even a small set of on-brand creatives lifts how often affiliates actually post, and it keeps your branding consistent. Store them where affiliates can grab them, usually a dedicated tab on their dashboard.<\/p>\n\n\n\n
For ideas and tips, see our guide on comment r\u00e9aliser des cr\u00e9ations efficaces pour les affili\u00e9s<\/a>.<\/p>\n\n\n\n![\"Affiliate](\"https:\/\/couponaffiliates.com\/wp-content\/uploads\/2023\/03\/cc261dfaa200623ad7a473689a62c4b3-1536x722.png\")
<\/figure>\n\n\n\n7. A payout system<\/h2>\n\n\n\n
Decide how and when affiliates get paid. Common methods are PayPal, Stripe, bank transfer, and store credit. Set a minimum payout threshold so you are not processing tiny amounts, and add a waiting period after an order completes so you are not paying commission on a sale that later gets refunded.<\/p>\n\n\n\n
The rest of this guide explains what each part does and how to set it up. If you want the wider picture first, start with our complete guide to affiliate marketing on WooCommerce<\/a>. For a step-by-step build, see how to create an affiliate program for your WooCommerce store<\/a>.<\/p>\n\n\n\n This is the rate you pay affiliates for each sale they bring in. Most stores use a flat percentage of the order, with 10-20% common in retail, though you can also pay a fixed amount per sale. Decide whether the rate is the same for everyone or set higher rates for specific affiliates or groups.<\/p>\n\n\n\n Some stores add Performance Bonuses on top: one-off rewards an affiliate unlocks after hitting a target, like extra commission or store credit once they pass a sales goal. Set your rate against what similar stores pay<\/a> so your offer is competitive without eating your margin, and remember the coupon discount itself is part of the cost.<\/p>\n\n\n\n Tracking is how the right affiliate gets credited when a sale happens. There are two methods. Referral links tag a visitor with a cookie and credit the affiliate if they buy. Coupon codes assign a unique discount code to each affiliate and credit them whenever that code is used at checkout.<\/p>\n\n\n\n Coupon codes hold up in places links struggle: social media bios, video captions, printed flyers, podcasts, and browsers that block cookies. Links are better when you want to send someone straight to a product page. You can run a coupon-only program<\/a> or offer both, and let each affiliate share whichever suits their audience.<\/p>\n\n\n\n You need a public affiliate signup page<\/a> where people can apply to join. A registration form collects their details and drops the application into your admin area, where you approve or decline each one.<\/p>\n\n\n\n Keep the form short and put the offer right next to it: the commission rate, what you sell, and why it is worth promoting. That way the people who sign up already know what they are getting into. On WooCommerce, an affiliate plugin adds this form with a shortcode, so you can place it on any page and link to it from your footer or menu.<\/p>\n\n\n\n The signup page should also contain an overview of your program, how it works, your commission rates, and some FAQs.<\/p>\n\n\n\n Terms set the rules: what counts as a valid referral, when commissions are approved, which promotion methods are banned (self-referrals, bidding on your brand name in ads, spam), and how refunds are handled. It protects you if a partnership goes wrong, and affiliates like knowing where they stand before they start.<\/p>\n\n\n\n It’s not complicated to get started either, Coupon Affiliates includes a affiliate terms and conditions<\/a> generator that produces a basic template you can adapt, then link to from the signup form.<\/p>\n\n\n\n Affiliates need somewhere to log in and see their coupon code or link, their sales, commission earned, and payout requests. A good dashboard stops them emailing you for updates and shows their numbers in real time, which keeps them engaged.<\/p>\n\n\n\n Coupon Affiliates gives affiliates a dashboard that matches your theme<\/a>, or a full-screen branded portal if you want something more polished. Either way, it is the page you point new affiliates to once they are approved.<\/p>\n\n\n\n Affiliates promote more when you hand them assets instead of asking them to make their own. That means banners, product images, sample captions, and discount graphics they can drop into a post or email.<\/p>\n\n\n\n Even a small set of on-brand creatives lifts how often affiliates actually post, and it keeps your branding consistent. Store them where affiliates can grab them, usually a dedicated tab on their dashboard.<\/p>\n\n\n\n For ideas and tips, see our guide on comment r\u00e9aliser des cr\u00e9ations efficaces pour les affili\u00e9s<\/a>.<\/p>\n\n\n\n Decide how and when affiliates get paid. Common methods are PayPal, Stripe, bank transfer, and store credit. Set a minimum payout threshold so you are not processing tiny amounts, and add a waiting period after an order completes so you are not paying commission on a sale that later gets refunded.<\/p>\n\n\n\n1. A commission structure<\/h2>\n\n\n\n
2. A way to track referrals<\/h2>\n\n\n\n
<\/figure>\n\n\n\n3. An affiliate signup page<\/h2>\n\n\n\n
4. A terms and conditions page<\/h2>\n\n\n\n
5. An affiliate dashboard or portal<\/h2>\n\n\n\n
<\/figure>\n\n\n\n6. Promotional creatives<\/h2>\n\n\n\n
<\/figure>\n\n\n\n7. A payout system<\/h2>\n\n\n\n
![\"Reviewing](\"https:\/\/couponaffiliates.com\/wp-content\/uploads\/2024\/04\/affiliate-commission-1024x554.png\")
<\/figure>\n\n\n\n![\"Affiliate](\"https:\/\/couponaffiliates.com\/wp-content\/uploads\/2026\/04\/90d42eabc5847c9a339e110550fa6c58-1024x612.png\")
<\/figure>\n\n\n\n