How To Create Affiliate Groups For Your Affiliate Program: Complete Guide

Some of your affiliates are amazing. You’ve got top sellers, popular bloggers, and new affiliates who are just learning the ropes.

So, treating them all exactly the same doesn’t make much sense.

A “one-size-fits-all” plan can hold your program back and even discourage your best partners.

This is where sorting your affiliates into groups comes in.

We call this feature Partnergruppen.

It’s just a simple way to put affiliates into different teams so you can give them custom commissions, tools, and rewards.

In this guide, we’ll walk you through what Partnergruppen are, why they’re so helpful, and how you can set them up in just a few clicks using the Coupon Affiliates plugin.

What Are Affiliate Groups? (And Why You Should Use Them)

Think of Partnergruppen as creating different teams for your affiliates.

You could have a “VIP” team for your top sellers, an “Influencer” team for your social media stars, and a “Standard” team for everyone else.

Instead of trying to manage everyone individually, you just manage a few groups. It makes everything so much easier.

Using groups to organize your affiliates has some seriously great perks that can help you grow your sales.

• Pay Your Best Affiliates More: Easily create a tiered affiliate program. This means you can give your top-performing groups a higher commission rate. It’s a great way to thank them and keep them motivated.
• Give Different Groups the Right Tools: A blogger might need different banner ads than someone who runs paid ads. With groups, you can make sure each team sees only the marketing materials that are actually useful for them.
• Offer Special Perks and Bonuses: You can create exclusive bonuses that only certain groups can earn. This is perfect for running fun contests or rewarding a specific team for hitting a goal.
• Make Your Life Easier: When a new affiliate signs up, just pop them into a group. They’ll instantly get the right commission rate and settings without you having to do any extra work. This is a huge time-saver for Partnermanagement.
• Let Affiliates “Level Up” Automatically: You can set it up so affiliates get automatically promoted to a better group when they hit a sales target. They’ll move from “Standard” to “VIP” and unlock a higher commission rate without you lifting a finger. It’s fun for them and great for business!

Try “Affiliate Groups” with Coupon Affiliates

You might have tried using standard WordPress user roles to sort affiliates before, but let’s face it, it can get messy.

That’s why we built the Partnergruppen feature right into Coupon Affiliates.

This feature puts everything in one neat and tidy place. From one simple screen, you can add, edit, and manage all your groups and their special settings.

You don’t have to jump between different menus anymore.

We designed it to make a powerful strategy like a tiered affiliate program easy for everyone to use.

A Step-by-Step Guide to Setting Up Your Groups

Ready to get started? It’s super easy.

Here’s a quick walkthrough to get your first groups up and running.

How to Make Your Groups

First things first, you need to create the different groups for your program.

1. Go to the Coupon-Affiliates menu in your WordPress dashboard.
2. Click on the new "Gruppen" page.
3. In the “Add New Affiliate Group” box, type in a name for your group, like “VIP” or “Bloggers,” and click the “Add Role” button.

And you’re done!

You’ve just created your first group. You can add as many as you need.

How to Add Affiliates to a Group

Now that you have your groups, you need to add affiliates to them. You can do this in two ways.

1. Add an Existing Affiliate to a Group Manually

This is perfect if you want to promote a current affiliate to a new tier.

1. Gehe zu “Users” in Ihrem WordPress-Dashboard.
2. Find the affiliate you want to move and click “Edit”.
3. Look for the “Role” dropdown menu.
4. You’ll see your new groups listed there. Just pick the one you want (like “VIP”) and save the profile.

The affiliate is now in that group and gets all of its special settings!

2. Add New Affiliates to a Group Automatically

This is where you can really save time.

• Pick a Default Group: In the plugin settings, you can choose a group (like “Standard”) that all new affiliates will join automatically when they sign up.

• Use Different Signup Links: You can also create special registration links that automatically put affiliates into different groups. For example, give one link to influencers to join your “Influencer” group, and use another link on your website for your “Standard” group.

Cool Things You Can Do with Each Group

Partnergruppen lets you control all sorts of settings for each specific team.

• Custom Commission Rates: This is the big one. You can give each group a different commission rate. Maybe your “Standard” group gets 10%, but your “VIP” group gets 20%. This is the key to creating a fair and motivating tiered affiliate program. (Just so you know, any special rate you set on a single coupon or product will always override the group rate).
• Exclusive Payout Methods: Want to offer bank transfers only to your most trusted affiliates? No problem. You can choose exactly which payment options each group is able to use.

• Special Bonuses and Rewards: You can create a bonus and make it available only to a specific group. Even better, you can use the “Auto-assign to new role” reward to automatically move an affiliate to a higher-tier group when they reach a goal. They’ll love seeing themselves level up!

• Group-Specific Banners and Links: Give your different affiliate teams the exact tools they need to succeed. You can upload banner ads or other marketing materials and make them visible only to certain groups. This keeps their dashboard clean and relevant.
• Custom Dashboard Tabs: If you’ve added extra tabs/pages to the affiliate dashboard (like a page with special instructions), you can now show or hide them for different groups. It’s a great way to share specific information with just the right people.

Wrapping It Up

So, that’s Partnergruppen.

It’s a simple feature that turns a basic, flat affiliate program into one that’s way more engaging and effective.

You can properly reward your best people, keep everyone motivated to sell more, and make your own job a whole lot easier.

It’s a win-win for everyone.

Ready to Give It a Try?

Try Coupon Affiliates today, with a free 7 day trial!

Elliot Sowersby

Elliot Sowersby ist ein WordPress-Entwickler aus Yorkshire, Vereinigtes Königreich. Er ist der Gründer und leitende Entwickler von Coupon-Affiliates und RelyWP.