Wie man ein Partnerprogramm in WooCommerce ohne Partnerlinks erstellt

Elliot Sowersby | Verfasst am Juni 13, 2025 |

Most affiliate plugins rely on referral links and cookies to track referrals.

But with Coupon-Affiliates, you can run a full-featured affiliate program in WooCommerce using just Kupon-Codes, no links required.

This method is ideal for creators and influencers who promote on platforms where links are hard to share or blocked (like TikTok, Instagram Stories, or podcasts), and for stores that want to avoid privacy issues with cookie tracking.

🧩 Why Use a Coupon-Based Affiliate Program?

A coupon-only approach offers several clear advantages:

No cookies or scripts required
No worries about browser privacy blocks or legal compliance.
Perfect for link-limited platforms
Ideal for use on TikTok, YouTube Shorts, Instagram Reels, printed flyers, podcasts, or in-store promotions.
Simple for affiliates
Just share a code like “EMMA10” – no need for complex links.
Accurate referral tracking
Every order using the coupon is automatically linked to the affiliate.

Coupon tracking is a cleaner, more flexible option, especially when combined with Coupon Affiliates’ automation tools and detailed reporting.

🔧 Step 1: Install and Configure Coupon Affiliates

Install the Coupon Affiliates Plugin and run the setup wizard to:

Create your Partner-Dashboard
Set up the Affiliate Registration Page
Set a template coupon for auto-generating affiliate coupons

These pages will give your affiliates everything they need to get started and track their performance.

⚙️ Step 2: Enable Auto-Generated Coupons

The plugin will automatically generate a new coupon for affiliates when the register, copying the settings from your template coupon that was created during the setup wizard.

By default, the affiliate will be asked for their preferred coupon name during registration, and you can customise this before approving them.

However, you can optionally enable the “Dynamic Code Generator” option in the “Registration” settings tab.

This ensures that when an affiliate registers, a unique coupon is created for them automatically based on a pre-defined format (e.g. AFF_{username}).

No need to manually create or assign coupons – everything is handled automatically.

💸 Step 3: Set Up Commission Structures

Coupon Affiliates allows flexible commission rules, including:

Fixed amount per order
Fixed amount per product
Percentage of total order value

You can apply commission settings:

Globally to all affiliates
Per individual affiliate coupon
Per individual product
Per product category
Per affiliate user group

This gives you the flexibility to reward different affiliates based on performance, product focus, or custom partnerships.

🔗 Step 4: Disable Referral Link Tracking & Cookies (Optional)

If you want your affiliate programm to rely nur on coupon usage (and not links or cookies):

Go to the “Referral URLs” settings tab in the plugin.
Toggle off the option: Enable Referral URL Generation & Click Tracking

With this setup, all referrals are tracked purely based on coupon code usage and there will be no way to generate or share referral URLs.

If you want to allow referral links to auto apply the coupon on the first visit, but disable the use of cookies, you can do the following:

Go to the “Debug” settings tab in the plugin.
Scroll down to the “Cookie Settings” section.
Disable:
- Store cookies for referral links (recommended).
- Store cookies for MLA referral links (recommended).
- Store cookies for domain link tracking and blacklists.

📊 Step 5: Set Up the Affiliate Dashboard

As soon as you add a new affiliate, they will instantly get access to their own private affiliate dashboard showing:

Their unique coupon code
Referral and commission stats
Conversion rates
Coupon usage history
Optional QR code
Custom creatives or banners
Payout details
Leistungsprämien
and more

This makes it easy for affiliates to monitor performance, track earnings, and stay engaged.

A link to their dashboard will be included in their welcome email.

🛡️ Step 6: Set Coupon Usage Rules & Fraud Prevention

You can enforce rules on affiliate coupons, including:

First-time customer only restrictions
Minimum cart value before discount applies
Max usage per customer or per coupon
Product/category restrictions
Block affiliates from using their own coupon

These settings help protect your store from abuse while giving you control over how commissions are earned.

To do this, simply edit the affiliate coupon, or the affiliate “template coupon” and customise the settings as required.

There are additional “Fraud” prevention settings available in the “Fraud” settings tab of the plugin including global usage restrictions, visitor blacklists, and domain blacklists.

🔁 Step 7: Support for WooCommerce Subscriptions

Using WooCommerce Abonnements? Coupon Affiliates can track:

Initial subscription signups
Recurring payments (renewals)

You can choose to credit affiliates for the first order only, or for every renewal, depending on your commission strategy.

This is ideal for membership sites, SaaS, or services with ongoing billing.

📧 Step 8: Automate Emails and Notifications

In the “Emails” settings tab of the plugin, you can set up custom notification emails for your program:

Welcome emails when affiliates register or are approved
Referral notification emails when a sale is made
Admin alerts for registrations, payout requests, or threshold reached
Scheduled performance summaries or referral reports

Custom placeholders (like {name} und {commission}) let you personalise messages.

Keeping affiliates informed helps maintain trust and boost engagement.

💰 Step 9: Manage Payouts with Flexibility

Coupon Affiliates supports both manual and automated payout workflows.

Supported payout methods include:

Manual payouts (admin reviews and marks payouts manually)
PayPal-Auszahlungen (automated payments sent directly to the affiliate’s PayPal address)
Stripe Connect (automated payments with Stripe integration)
Store credit (automated payments given to a store credit balance to spend in your store)
Bank transfer (affiliate enters bank details for manual admin payment and review)

Additional payout options:

Set a minimum threshold (e.g. £50) before commissions are eligible for withdrawal
Enable payout requests so affiliates can request when they’re ready
Enable automatic and scheduled payouts to fully automate the payout process.
Automatically track payout statuses (pending, approved, paid, rejected)

Affiliates can view their payout history and request payments directly from their dashboard, making management smooth for both sides.

📣 Step 10: Promote Your Affiliate Program

Once your setup is complete:

Share your affiliate registration link on your site, emails, and social platforms.
Offer higher commissions or bonuses to your top-performing partners.
Build relationships with influencers and micro-creators who prefer coupon-based promotion.

With the right outreach strategy, you’ll quickly grow a high-performing affiliate network.

🧩 Bonus: Optional Add-Ons to Extend Functionality

With the PRO version and official add-ons, you can unlock powerful features like:

Every feature is modular – activate only what you need.

✅ Final Summary

With Coupon Affiliates, you can build a link-free, cookie-free affiliate system for WooCommerce that runs entirely on coupon tracking.

This setup gives you:

Easy affiliate onboarding with auto-generated codes
Cookieless tracking for privacy and reliability
Support for influencers across every platform
Full admin control and analytics
Flexible commission and payout options
Optional email automation and subscription tracking

🚀 Get Started Today

Start building your affiliate program, no links or cookies required.

Elliot Sowersby

Elliot Sowersby ist ein WordPress-Entwickler aus Yorkshire, Vereinigtes Königreich. Er ist der Gründer und leitende Entwickler von Coupon-Affiliates und RelyWP.

Wie man ein Partnerprogramm in WooCommerce ohne Partnerlinks erstellt

🧩 Why Use a Coupon-Based Affiliate Program?