Kategorie: Blog-Beitrag

Is There a Downside to Affiliate Marketing? An Honest Look

Is There a Downside to Affiliate Marketing? An Honest Look

Yes, affiliate marketing has real downsides. It can eat into your margins, and it puts part of your brand in the hands of people you have never met. It can also under-count the sales your best partners bring in, which quietly pushes them toward programs that pay them more fairly. None of that makes affiliate […]

What Is the 80/20 Rule in Affiliate Marketing?

What Is the 80/20 Rule in Affiliate Marketing?

The 80/20 rule in affiliate marketing is the idea that a small share of the inputs produces most of the results. In practice that usually means about 20% of your affiliates bring in roughly 80% of your sales. It’s a version of the Pareto principle, the same pattern that turns up all over business, from […]

Is affiliate marketing worth it in 2026? The verdict

Is affiliate marketing worth it in 2026? The verdict

Um das Affiliate-Marketing ist in den letzten Jahren ein großer Hype entstanden. Wenn Sie darüber nachdenken, ein Affiliate-Programm für Ihr Online-Geschäft zu starten oder auszubauen, sind Sie wahrscheinlich ein wenig skeptisch, ob Affiliate-Marketing heute noch funktioniert und ob es die richtige Option für Ihr Unternehmen ist. Sie denken vielleicht: Lohnt sich Affiliate-Marketing? [...]

Die 25 interessantesten Affiliate-Marketing-Statistiken für 2026

Die 25 interessantesten Affiliate-Marketing-Statistiken für 2026

Affiliate marketing keeps growing in 2026, but the numbers people quote for it are all over the place. One report values the global industry at about $18.5 billion (the commissions advertisers pay affiliates). Another, counting the wider tracking-and-software market, puts it closer to $24 billion. Both can be “right” depending on what’s being counted. This […]

Wie man eine Seite mit Geschäftsbedingungen für Partner erstellt

Wie man eine Seite mit Geschäftsbedingungen für Partner erstellt

An affiliate terms and conditions page is the rulebook for your program. It sets out how affiliates earn, how they get paid, what they can and can’t do, and how either side can walk away. Putting that in writing keeps everyone clear on the deal, and gives you something to point to when a partner […]

Best AI Chatbots for WooCommerce (2026): 9 Tools Compared

Best AI Chatbots for WooCommerce (2026): 9 Tools Compared

A good AI chatbot on a WooCommerce store handles the questions your inbox gets all day (where’s my order, do you ship here, does this come in blue) and passes the tricky ones to a person. The problem with shopping for one is that most “best chatbot” lists are written by chatbot companies quietly ranking […]

Cookieless Affiliate Marketing: Wie man Coupons für effektives Tracking verwendet

Cookieless Affiliate Marketing: Wie man Coupons für effektives Tracking verwendet

Cookieless affiliate marketing means tracking affiliate sales without relying on browser cookies. Instead of following a visitor from click to checkout with a tracking cookie, you give each affiliate a unique coupon code and credit the sale whenever that code is used. It’s accurate, privacy-friendly, and it gets around every browser and ad-blocker rule that […]

Coupon Affiliates vs AffiliateWP: Which Is Better for WooCommerce? (2026)

Coupon Affiliates vs AffiliateWP: Which Is Better for WooCommerce? (2026)

If you run a WooCommerce store and you’re deciding between Coupon Affiliates vs AffiliateWP, then most of the decision comes down to a single question: is WooCommerce the only platform you need to track referrals on? This guide works through both plugins side by side, covering price, payouts, tracking, multi-level affiliates and more, so you […]

Die 3 unangenehmen Gespräche, die jeder Affiliate Manager führen muss (und wie man damit umgeht)

Die 3 unangenehmen Gespräche, die jeder Affiliate Manager führen muss (und wie man damit umgeht)

So, you have launched your own affiliate program. You’re now allowing creators and marketers to spread the word about your amazing products. For a while, it has been going great. You approve new partners, watch the referrals trickle in, and get a thrill every time an affiliate makes a sale. And then it happens. You […]

Affiliate Marketing auf Twitch: Ein Leitfaden für Partnerschaften mit Gaming-Streamern

Affiliate Marketing auf Twitch: Ein Leitfaden für Partnerschaften mit Gaming-Streamern

Twitch hat die Gaming-Branche verändert, indem es Millionen von Zuschauern mit den Entwicklern von Gaming-Inhalten verbindet. Für Gaming-Unternehmen bietet Twitch eine einzigartige Plattform, um ein begeistertes Publikum zu erreichen. Es gibt zwar traditionelle Werbung auf Twitch, aber eine direkte Partnerschaft mit Streamern über ein Partnerprogramm kann viel kosteneffektiver sein. In diesem Artikel werden wir das Potenzial [...]