24 Best WordPress Affiliate Programs To Join in 2024

Affiliate marketing is now the most effective channel for customer acquisition, providing site owners with an effective way to increase revenue, and for affiliate marketers to earn some extra income.

Today, we’re delving into the world of WordPress theme, plugin and service affiliate programs, highlighting a selection of fantastic examples.

Yes, these affiliate programs are profitable for marketers, and they also offer essential lessons for businesses looking to start or improve their own WordPress affiliate program.

Let’s take a look at 24 of the best WordPress affiliate programs in 2024! (No particular order.)

WP Engine

WP Engine offers managed WordPress hosting, with a lucrative affiliate program.

The program offers an attractive commission structure, with payouts ranging up to $200 per sale, or 100% of the first month’s payment.

Key Details:

• High payouts, offering $200 per referral or 100% of the first month’s payment.
• Dedicated support team for affiliates.
• 180-day cookie duration.
• Two-tiered commission structure, rewarding affiliates $50 for referring other successful affiliates.

Lessons: Provided very attractive and generous commission rates, if possible, can significantly increase the number of affiliates that join your program. Extended cookie durations and excellent support can also be helpful.

SiteGround

SiteGround, another hosting giant, has a tiered affiliate program that is a prominent choice for those interested in monetising their websites or platforms through WordPress hosting services.

Key Details:

• Commissions range from $50 to $100 per sale, based on volume.
• High conversion rates due to its reputation.
• Customized banners and creative assets.
• Weekly payouts, with no minimum, ensuring prompt and regular income for affiliates.

Lessons: Establishing and maintaining a tiered commission structure that increases based on total sales can create a strong incentive for affiliates and help maximize sales and revenue.

Kinsta

Kinsta’s affiliate program is renowned in the managed WordPress hosting space.

Key Details:

• Up to $500 for each referral, plus 10% monthly recurring commissions.
• Long-term tracking cookies.
• Dedicated affiliate support.
• Conversion-optimized landing pages provided to affiliates.
• In-depth analytics and reporting tools for tracking performance.
• Exclusive promotional offers for affiliates to boost their marketing efforts.

Lessons: Offering high commissions, especially recurring ones, can attract serious affiliate marketers.

Elementor

Elementor, a leading WordPress page builder, offers a compelling affiliate program.

Key Details:

• Up to 50% commission on sales.
• High-quality, conversion-optimized landing pages.
• Regular updates and affiliate newsletters.
• No minimum payout, making it accessible for affiliates of all levels.

Lessons: Providing affiliates with high-converting resources, and regular product updates, fosters a more dynamic and successful program.

Elegant Themes

Elegant Themes, known mostly for its hugely popular Divi Theme, operates a highly successful affiliate program.

Key Details:

• High commission rates of 50%.
• Quality products, ensuring high conversion rates.
• Excellent marketing materials provided to affiliates.
• Lifetime commissions on customer referrals, enhancing long-term affiliate loyalty.

Lessons: Focus on offering high-quality products and generous commissions to attract and retain affiliates.

Astra

Astra is a widely-used WordPress theme, and offers affiliates a 30% commission on referrals.

Key Details:

• Potential to earn up to $270 per sale.
• Become a part of a large community promoting a popular WordPress theme.
• Real-time tracking through an affiliate dashboard.
• 60-day cookie expiration.

Lesson: Showcasing the highest possible earnings per sale for affiliates may help gauge more interest. Also building a community of your users and affiliates may make them feel more welcomed.

KadenceWP

Kadence provides a collection of WordPress themes and plugins that help you build websites easily. They have a fairly standard affiliate program available with a 20% commission rate.

Key Details:

• Affiliates earn a 20% commission.
• Focuses on products that specifically enhance website design and functionality.
• Part of the StellarWP Affiliate Program, offering access to multiple plugin brands.
• 60-day cookie duration for referral tracking.

WP Rocket

WP Rocket, a quality caching plugin that speeds up any WordPress site, has an appealing affiliate setup.

Key Details:

• 20% commission on every sale.
• Easy to promote due to its popularity.
• Access to a range of promotional tools.
• Real-time tracking and comprehensive dashboard for affiliate monitoring.
• Offers unique deals and discounts for their affiliates.

Lessons: Give affiliates early access to special deals, like Black Friday, can make an affiliate program more attractive and help affiliates prepare for promotions.

Perfmatters

The Perfmatters affiliate program focuses on their WordPress performance plugin, offering a unique opportunity for earning through referrals.

Key Details:

• 20% on first-time sales and 10% recurring for the customer’s lifetime.
• Has a 60-day cookie duration.
• Payments made via PayPal on the 15th of each month. No minimum payout.
• Includes a creative pack and an affiliate URL generator.

Lessons: Providing both initial and recurring commission structures can create a sustained income source for affiliates, especially when promoting a product that addresses critical ongoing needs like website performance.

Rank Math

Rank Math offers an affiliate program for their popular SEO plugin for WordPress.

Key Details:

• Commission for free account sign-up and premium plan purchases.
• Payout ranges from $0.20 for a free sign-up to $149 for premium plans.
• 60-day cookie expiration.
• Payments processed when earnings reach at least $200.

Sucuri

Sucuri, a well-known website security platform, offers an attractive affiliate program.

Key Details:

• Competitive commission rates, offering 25% on all sales or $100 for agency referrals.
• High demand for website security solutions increases conversion potential.
• Access to a range of promotional materials and tracking tools.
• Monthly payouts with no minimum earnings requirement.
• 30-day cookie expiration.

Lessons: Focusing on a niche market can be lucrative, especially when combined with strong marketing support and competitive affiliate commissions.

SolidWP

SolidWP provides WordPress security and management tools. Their affiliate program offers a 25% base commission and includes a range of products.

Key Details:

• 25% base commission for affiliates.
• Covers a range of WordPress management products.
• Part of the StellarWP Affiliate Program, offering access to multiple plugin brands.

Lesson: Offering a wide range of useful products with an attractive commission rate can draw a diverse group of affiliates.

WPForms

WPForms, popular for its user-friendly form builder plugin, runs a successful affiliate program.

Key Details:

• Generous 20% commission on all sales.
• High-quality, easy-to-use product with a broad appeal.
• Regular updates to the product and promotional materials keep affiliates engaged.

WS Form

WS Form is a relatively new, but very powerful form plugin for WordPress. Their affiliate program offers a 20% commission on sales of their WordPress form builder plugin, with a potential of up to $50 per transaction.

Key Details:

• Decent potential earnings with a 20% commission.
• Targets a diverse market, appealing to both novice users and developers.
• Focuses on user-friendly and developer-oriented form building tools.

Gravity Forms

Gravity Forms is another popular WordPress plugin that allows users to create advanced forms for their websites.

Key Strengths:

• Affiliates earn a 20% commission.
• Commission ranges from $11.80 to $51.80 per sale.
• Appeals to a wide range of users, from individual bloggers to large agencies.
• Easy-to-use affiliate platform with good support.

WP Manage Ninja + Fluent Forms

WP Manage Ninja offers an affiliate program for all its WordPress plugin, including its popular form builder plugin Fluent Forms.

Key Details:

• 20% commission on sales.
• Payments through PayPal once earnings exceed $100.
• Regular offers & promotions.

Lessons: An affiliate program with a simple structure, detailed signup page, and clear incentives, can attract affiliates who value straightforward and effective marketing tools.

WP Buffs

WP Buffs is a WordPress maintenance service that offers a wide range of maintenance services, which include website backups, website security, website optimization, and website updates.

Key Details:

• 10% commission for each customer referral.
• Focuses on technical maintenance and support.
• 60-day tracking cookie.
• Partner program for white-labelled referrals.

Beaver Builder

Beaver Builder is a prominent WordPress page builder, known for its ease of use and flexibility in designing professional websites. Affiliate marketers find Beaver Builder particularly attractive due to its high market demand and reputation for quality.

Key Details:

• 25% commission on sales.
• Cookie duration of 60 days.
• Offers an easy-to-use page builder with stylish templates.

OptinMonster

OptinMonster’s affiliate program offers a chance to earn by promoting their lead generation software.

Key Details:

• Earn up to $118 per sale with a 20% commission.
• Appeals to a broad audience, including large brands and individual site owners.
• Provides tools for increasing website conversions and growing email lists.

HubSpot

HubSpot’s affiliate program promotes their comprehensive marketing, sales, and service software platforms.

Key Details:

• Up to 30% recurring commission for a year.
• 180-day cookie window for longer referral tracking.
• Access to over 400 marketing assets for promotion.
• Support and performance reports for optimizing strategies.

Lesson: Offering a broad range of marketing assets (creatives) like banners and videos, with a long cookie duration, and generous recurring commission structure can attract a diverse range of affiliates.

CartFlows

CartFlows is an innovative WordPress plugin designed to enhance the eCommerce experience by creating optimized sales funnels and custom checkout processes. This tool is particularly beneficial for WooCommerce users, as it seamlessly integrates with the platform to offer a range of features like upsells, downsells, and order bumps, which significantly boost conversion rates.

With its strong market relevance and ease of integration, CartFlows stands out as a great choice in affiliate marketing within the WordPress ecosystem.

Key Details:

• Earn a 20% commission per sale.
• Streamlines the creation of online sales funnels.
• Cookie duration of 60 days.

Barn2 Plugins

Barn2’s affiliate program stands out for its focus primarily on WooCommerce plugins, offering lucrative benefits and ease of promotion. The company is also backed by an excellent management and support team.

Key Details:

• Affiliates earn a 30% commission on sales.
• 30-day tracking cookie.
• Wide range of plugins catering to various WordPress needs, increasing sales potential.
• Most successful affiliates earn over $1,200 per month.

Lesson: By offering a diverse range of in-demand plugins combined with an attractive commission structure, Barn2’s program proves that focussing on a niche in product offerings can be beneficial. Showcasing how much their highest affiliates earns also gives potential new affiliates give a good idea of the affiliate programs potential for attractive earnings.

IconicWP Plugins

IconicWP’s affiliate program, under StellarWP, offers a focused opportunity for promoting WooCommerce based plugins.

Key Details:

• Offers a generous 25% commission for sales.
• Specializes in a wide range of WooCommerce plugins.
• Provides regular monthly payouts via PayPal, Direct Deposit, or ACH.

Coupon Affiliates

Coupon Affiliates allows WooCommerce site owners to build their very own coupon-based affiliate program.

Key Details:

• 20% commission on referred sales.
• Rewards for the first payment or the first 12 months for monthly subscriptions.
• 60-day cookie duration ensures credit for delayed purchases.
• Minimum payout of $100 via PayPal.

Lesson: Implementing an affiliate program with clear, attractive terms and a simple signup form can effectively attract and retain affiliates.

Lessons To Learn For Your Own Affiliate Program

When it comes to WordPress affiliate programs, there are many opportunities for growth and innovation.

As we’ve seen, these programs are more than just revenue channels. They’re ecosystems of mutual benefit, where quality, support, and strategic planning is required for success.

Key Takeaways

1. Generous Commissions: Higher payouts are a strong incentive for affiliates.
2. Quality Products: Affiliates are more likely to promote products they believe in.
3. Effective Support and Resources: Providing affiliates with the necessary tools (such as creatives) and support is key.
4. Brand Strength: A strong brand reputation aids in higher conversion rates.
5. Diverse and Flexible Commission Structures: Tiered and performance-based payouts can motivate affiliates further.

Whether you’re experienced in affiliate marketing or just starting out, there’s always room to learn and improve. By drawing inspiration from these top WordPress affiliate programs, you can craft an affiliate strategy that boosts you sales and promotes lasting partnerships and brand loyalty.

Ready to take your affiliate program to the next level? Coupon Affiliates lets you build your very own powerful affiliate program. Try now, free for 7 days!

Elliot Sowersby

Elliot Sowersby is a WordPress developer from Yorkshire, United Kingdom. He is the founder and lead developer of Coupon Affiliates and RelyWP.