Category: Blog Post

An affiliate landing page is a dedicated page on your store that promotes your products alongside a specific affiliate’s details, such as their name, coupon code, and discount. Visitors arrive through the affiliate’s link, see a page built around that exact offer, and check out with the code already applied. You can build these pages […]

A WooCommerce refer a friend plugin (also called a referral plugin) lets your existing customers earn rewards like discounts, store credit, points, or cash for bringing you new customers. WooCommerce has no referral system built in, so a plugin is the only practical way to run one. We compared seven options for this guide. The […]

Most affiliate programs pay somewhere between 5% and 30% per sale. For a typical WooCommerce store, 10% to 15% on new customer orders is a sensible starting point, as long as your profit margins can support it. The right number for your store comes from your margins, not from what anyone else happens to pay. […]

Affiliate marketing works. The latest affiliate marketing statistics show that: Those are impressive numbers! But that’s not to say that every business’ affiliate program is profitable. If you run an online business (especially a small or mid-sized one) and have yet to see positive results from your affiliate program, this in-depth guide is for you. Here, we’ll […]

Yes, affiliate marketing has real downsides. It can eat into your margins, and it puts part of your brand in the hands of people you have never met. It can also under-count the sales your best partners bring in, which quietly pushes them toward programs that pay them more fairly. None of that makes affiliate […]

The 80/20 rule in affiliate marketing is the idea that a small share of the inputs produces most of the results. In practice that usually means about 20% of your affiliates bring in roughly 80% of your sales. It’s a version of the Pareto principle, the same pattern that turns up all over business, from […]

If you sell products or services with WooCommerce, an affiliate program is one of the most cost-effective ways to reach a wider audience and grow revenue, because you only pay partners when they actually drive a sale. To run one, you need an affiliate plugin to handle sign-ups, tracking, commissions, and payouts. The hard part […]

There’s been a ton of hype around affiliate marketing over the years. If you’re thinking about starting or growing an affiliate program for your online business, you’re probably a little skeptical about whether affiliate marketing still works today and if it’s the right option for your business. You may be thinking: Is affiliate marketing worth it? […]

Affiliate marketing keeps growing in 2026, but the numbers people quote for it are all over the place. One report values the global industry at about $18.5 billion (the commissions advertisers pay affiliates). Another, counting the wider tracking-and-software market, puts it closer to $24 billion. Both can be “right” depending on what’s being counted. This […]

An affiliate terms and conditions page is the rulebook for your program. It sets out how affiliates earn, how they get paid, what they can and can’t do, and how either side can walk away. Putting that in writing keeps everyone clear on the deal, and gives you something to point to when a partner […]