Having an affiliate marketing program is one of the most effective ways to build your brand. The right affiliates can boost your brand awareness, helping grow your leads and sales.
However, finding the right affiliates isn’t that straightforward, especially for an upcoming business that hasn’t already established a stable affiliate network.
Don’t worry, though. In this article, we’ve compiled some of the best ways to find perfect-fit affiliates for your brand in 2022.
Ways to Find Perfect-Fit Affiliates for Your Brand
1. Work With Niche Bloggers
Established bloggers have an existing audience, making them good affiliates for any business. When a famous blogger recommends your brand, they’re literally sending all their followers to you. At this point, you’ll only have one job – deliver what they promise.
That said, don’t just go for any blogger. Instead, look for bloggers who command the same niche as your brand and recruit them as your affiliates. But first, ensure they boast a trustworthy voice in the niche.
For example, if a blogger is an expert in the field your brand fits into, their audience will trust their recommendation and show interest in your brand. On the other hand, a blogger with a reputation for misleading their audience will do your brand more harm than good.
Most successful bloggers have turned content creation into a full-fledged business. Therefore, they will publish high-quality content that revolves around your brand. Some even have their sites optimized for SEO, which means they will market your brand to the right audience.
2. Work With Social Media Celebrities
The world is obsessed with social media. And as time goes by, more and more social media stars continue to gain popularity, with most of them now turning content creation into a business.
Just like bloggers, social media celebrities can market your brand in many exciting ways, allowing you to capitalize on the trust they’ve built with their audience. For that reason, consider working with credible social media celebrities whose niche and audience overlap with that of your brand.
Good tip? When working with social media celebrities, don’t judge them by their number of followers. Instead, look out for these relatively more important factors:
- The level of engagements and impressions they get online.
- Whether you share an audience.
- Whether they offer value and display expertise.
- Whether they engage authentically and personally with their audience.
3. Use Online Forums and Communities
You’d be surprised that people are still using forums in 2022. There are still tons of niche Facebook groups with thousands of active users.
You can find a Facebook group or page within your niche, reach out to the admins, and offer your affiliate program. Or rather, contact the most active users on a forum and offer them your program.
These groups and forums can help you reach your target audience without having to spam everyone else with emails. Nobody likes that.
4. Use Influencers
There’s a thin line between social media influencers and social media celebrities. However, influencers can be anyone: musicians, actors, YouTube reviewers, or even plumbers, provided they have enough people following them.
Furthermore, unlike bloggers, influencers don’t often deal with one niche. Instead, they market anything and everything. As a result, they’re not as credible as bloggers, but they make up for it with their massive following.
While a blogger or a niche social media personality reaches a small group of people, an influencer can expose your brand to millions of potential customers. Some big influencers, like PewDiePie and Mr. Beast literally have hundreds of millions of followers across different platforms.
So, if your main aim is to raise your brand’s awareness, working with an influencer may prove a prudent step.
5. Team Up with Similar but Non-Competing Websites
You might find websites that fit your niche and target a similar audience but don’t compete directly with you as you look for bloggers. Consider reaching out to these websites and find out if they’d be interested in promoting your brand using an affiliate link.
Often, they will be glad to do it since they’ll be compensated for successful referrals. You can also suggest a cross-promotion between your products – a win-win situation for everyone.
6. Use Your Existing Customers
Your existing clients are actually your best salespeople. They’re already acquainted with your product or service, and provided they love it, they probably will or already have recommended it to others.
A happy customer is inclined to recommend your product or service to their friends and family, and offering to pay them for it only increases their incentive.
If your customer is on Facebook, they are likely to have many friends; hundreds on average. That means they can introduce your brand to hundreds of new people who trust them.
That said, first ensure that your customers are satisfied with your product or service before asking them to recommend it to their friends. Achieve this by having a friendly and active customer service line to handle any customer issues.
7. Require Your Affiliates to Try Your Products
As earlier mentioned, a happy customer is the best marketer you can have. So, if you want them to give more authentic recommendations, you have to let them use the product first.
That way, they’ll know the best features to focus on and have more confidence in the product. Prospect customers will certainly pick up their enthusiasm and develop an interest.
To Wrap It Up
Affiliate marketing is an excellent approach to enhancing your brand’s visibility. But to get the most out of it, you first have to find the right affiliates aligned to your brand. Remember, the perfect-fit affiliates for your brand must be credible and target the same audience as you.
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