When searching for new affiliates to join your program, it might seem tempting to accept as many as possible. However, quality is always more important than quantity.
Affiliates act as ambassadors for your brand, so it’s crucial that their values resonate with yours. Properly vetting affiliates ensures that you collaborate with those who can genuinely contribute to your program’s success.
Here are some important questions you can ask to guide your affiliate registration screening process:
What is your website’s URL?
Reviewing an affiliate’s website offers insights into the type of content they produce, and gives you a general idea of the personal brand that they portray.
A professional website with good domain authority is a positive sign. If their site ranks well for keywords related to your offerings, it’s an added advantage.
What’s your monthly website traffic?
An affiliate’s ability to generate traffic for themselves is indicative of the potential traffic they can bring to your brand. Understanding their monthly visitor count helps you consider their suitability for your program.
What social media platforms do you use frequently?
Examining an affiliate’s social media presence can reveal the extent of their genuine following and their engagement levels.
A large follower count isn’t always a sign of influence. Sometimes, micro-influencers, with their specific nice and authentic connections, can drive better engagement and conversions.
What is your niche?
It’s essential that the audience an affiliate caters to aligns with your target demographic and ideal buyer personas.
An affiliate might expose your brand to thousands of people, but if their audience isn’t interested in your products, the collaboration won’t return any desired results.
Even if the affiliate has a small audience, they may be targetting a specific niche of passionate follows that are more likely to be interested in your products.
Which of our products is your favourite, and why?
This question helps understand if the affiliate has a genuine interest in your products. Authentic endorsements often lead to better customer conversions.
How will you be promoting our brand?
Understanding an affiliate’s promotional strategies ensures that their methods are in line with your brand’s values and objectives.
Have you collaborated with similar brands before?
Previous collaborations can provide a glimpse into the affiliate’s experience and their potential fit for your brand.
What’s your preferred method of communication with your audience?
Whether it’s through blog posts, videos, or podcasts, knowing their primary communication channel with their audience can help tailor your overall collaboration strategy.
Screening potential affiliates with the right questions ensures that you partner with those who can genuinely add value to your program. While gathering basic details is essential, diving deeper into their strategies and values is equally as important. Avoid overwhelming applicants with excessively long forms, but ensure you gather all necessary information.
If you’re looking to set up or enhance your affiliate program, consider using powerful affiliate tracking software such as Coupon Affiliates. Start your free 7 day trial with us today!Share this post: