Category: Blog Post

Yes, affiliate marketing has real downsides. It can eat into your margins, and it puts part of your brand in the hands of people you have never met. It can also under-count the sales your best partners bring in, which quietly pushes them toward programs that pay them more fairly. None of that makes affiliate […]

The 80/20 rule in affiliate marketing is the idea that a small share of the inputs produces most of the results. In practice that usually means about 20% of your affiliates bring in roughly 80% of your sales. It’s a version of the Pareto principle, the same pattern that turns up all over business, from […]

There’s been a ton of hype around affiliate marketing over the years. If you’re thinking about starting or growing an affiliate program for your online business, you’re probably a little skeptical about whether affiliate marketing still works today and if it’s the right option for your business. You may be thinking: Is affiliate marketing worth it? […]

Affiliate marketing keeps growing in 2026, but the numbers people quote for it are all over the place. One report values the global industry at about $18.5 billion (the commissions advertisers pay affiliates). Another, counting the wider tracking-and-software market, puts it closer to $24 billion. Both can be “right” depending on what’s being counted. This […]

An affiliate terms and conditions page is the rulebook for your program. It sets out how affiliates earn, how they get paid, what they can and can’t do, and how either side can walk away. Putting that in writing keeps everyone clear on the deal, and gives you something to point to when a partner […]

A good AI chatbot on a WooCommerce store handles the questions your inbox gets all day (where’s my order, do you ship here, does this come in blue) and passes the tricky ones to a person. The problem with shopping for one is that most “best chatbot” lists are written by chatbot companies quietly ranking […]

Cookieless affiliate marketing means tracking affiliate sales without relying on browser cookies. Instead of following a visitor from click to checkout with a tracking cookie, you give each affiliate a unique coupon code and credit the sale whenever that code is used. It’s accurate, privacy-friendly, and it gets around every browser and ad-blocker rule that […]

If you run a WooCommerce store and you’re deciding between Coupon Affiliates vs AffiliateWP, then most of the decision comes down to a single question: is WooCommerce the only platform you need to track referrals on? This guide works through both plugins side by side, covering price, payouts, tracking, multi-level affiliates and more, so you […]

So, you have launched your own affiliate program. You’re now allowing creators and marketers to spread the word about your amazing products. For a while, it has been going great. You approve new partners, watch the referrals trickle in, and get a thrill every time an affiliate makes a sale. And then it happens. You […]

Twitch has transformed the gaming industry by connecting millions of viewers with gaming content creators. For gaming businesses, Twitch offers a unique platform to reach passionate audiences. However, while traditional advertising on Twitch exists, partnering directly with streamers through an affiliate program can be much more cost effective. In this article, we’ll explore the potential […]