Gamifying Your Affiliate Program with Coupon Affiliates

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Running an affiliate program can feel like a grind, but it doesn’t have to be.

Turning your affiliate program into an exciting game through ‘gamification’ helps keep affiliates motivated and boosts your revenue.

By adding gamification such as leaderboards, bonus rewards, and themed campaigns, you can make your program stand out.

This guide walks you through setting up a gamified affiliate program using Coupon Affiliates, with actionable steps and email templates to get you started.

It’s perfect for high-sales periods like Black Friday or any time you want to ramp up engagement.

Step 1: Create An Affiliate Leaderboard

Leaderboards create a sense of competition.

The “leaderboards” feature lets you generate and view a leaderboard of your top affiliates referrals for a certain date period.

When generating a leaderboard, you can set the number of affiliates to display, the time period to show the stats for (all, month, or year), customise which columns to display, and choose to highlight the logged in user if they are on the table.

This will also generate shortcode which you can add to a post or page to display the leaderboard to your site visitors on the frontend.

Simply copy the shortcode provided and paste it into the page/post editor. The leaderboard content will update dynamically, so if any data is updated this will reflect on the leaderboard displayed to your users.

Affiliate leaderboards is a great way to add an element of competition to your affiliate program, and allow users to see how well they are doing compared to other affiliates.

To get started, simply visit the “Leaderboards” page under the “Coupon Affiliates” menu in your admin area, to generate your first leaderboard.

Send a motivational email to your affiliates with the leaderboard. Here’s a sample email template:

Subject: You’re Crushing It! Check Out This Month’s Leaderboard 🏆

Hi [Affiliate Name],

Our affiliate program is heating up, and you’re part of the action! Here’s this month’s leaderboard:

  1. [Affiliate 1] – [X] sales
  2. [Affiliate 2] – [Y] sales
  3. [Affiliate 3] – [Z] sales

Keep promoting to climb the ranks! Hit [milestone, e.g., 50 sales] to unlock a bonus commission.

Check your stats in your affiliate dashboard: [link].

Happy selling,

[Your Name]

This email keeps affiliates engaged and encourages friendly competition. Highlighting their progress makes the program feel personal and rewarding.

Step 2: Offer Performance Bonuses & Tiered Commissions for Milestones

Incentives drive action.

With Coupon Affiliates, you can offer rewards or set custom commission rates, for affiliates hitting milestones, like 50 sales or $5,000 in revenue.

Performance bonuses and tiered commissions add a game-like challenge that pushes affiliates to perform.

To get started you will need to enable the “Performance Bonuses” in Coupon Affiliates, in the PRO modules section.

You will then see a “Bonuses” settings tab where you can customise a few options if needed, and can click the “Add New Bonus” button to create your first bonus. When creating a new bonus, you will see a large variety of options.

  • Firstly, you should set up the requirement for this tiered commission rate, such as “a total of 50 sales”.
  • For the reward, select “Set New Commission Rates for the Affiliate” option, and enter the new commission rates the affiliate should earn.

You can also offer other rewarads, like bonus commission, store credit, free products, free gift coupons, assign them to a new group, and more.

Here’s an example email to motivate affiliates when they are close to reaching the milestone:

Subject: You’re So Close to a Bonus! 🚀

Hi [Affiliate Name],

Amazing work! You’ve hit [X] sales, which means you’re just [Y] sales away from unlocking a [bonus percentage]% commission bonus. Keep pushing, and check your progress here: [dashboard link].

Let’s make it happen!

[Your Name]

This approach keeps affiliates motivated by showing them how close they are to the next reward. It’s a simple way to gamify their efforts.

Step 3: Level Up with Affiliate Groups

Make gamification even more powerful by automatically assigning affiliates to groups based on performance.

With Affiliate Groups, you can:

  • Set different commission rates or perks per group
  • Give affiliate access to different pages, creatives, creatives and payout methods
  • Automatically move users between groups based on performance milestones
  • Combine this with performance bonuses for a tiered progression system

To set it up, go to the “Affiliate Groups” page and define your group rules.

Then create performance bonuses so that your Affiliates will be moved to new groups automatically when they hit your set milestones.

This system turns your affiliate program into a level-up game.

Step 4: Create Themed Campaigns

Themed campaigns add excitement and give affiliates fresh ways to promote.

Coupon Affiliates referral URL campaigns lets your affiliate users create trackable links for specific promotions, like Black Friday or a summer sale. They can then track clicks, sales, and conversion rates for that specific campaign in their dashboard.

They can also generate QR codes in their dashbboard to share in-person or on social media.

You can also create unique creatives for your affiliates, with themed banners, videos, leaflets, and documents, to use during their campaign.

It can also be a great way to give a temporary boost in commission, or reward to affiliates if they a certain goal during the campaign.

Here’s a sample email to launch a campaign:

Subject: New Campaign Alert: Black Friday Blitz! 🎉

Hi [Affiliate Name],

Get ready for our Black Friday Blitz!

Use your unique referral link ([link]) to promote our exclusive deals.

Generate a QR code on your affiliate dashboard if needed.

Earn commissions on every sale, plus a chance to top the leaderboard.

Check your dashboard for campaign details: [link]

Let’s make this our biggest sale yet!

Best,

[Your Name]

Themed campaigns keep your program fresh and give affiliates new content to share, driving more clicks and sales.

Unlock Advanced Features with Coupon Affiliates

Gamifying your affiliate program is a game-changer, and Coupon Affiliates makes it simple with tools like bulk coupon generators, custom commissions, and referral URL campaigns.

By adding leaderboards, milestone rewards, and themed campaigns, you’ll create an affiliate program that’s fun, engaging, and profitable. Try these steps during high-sales periods like Black Friday or any time you want to boost revenue. Your affiliates, and your bottom line. will thank you.

To take your program to the next level, sign up for the Pro version to unlock advanced features like detailed campaign tracking and enhanced reporting.

Visit the Coupon Affiliates features page to learn more, or start your free 7 day trial now.

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