Coupon Affiliates: 2025 Year in Review

Now that 2025 is over, it’s time to look back at what has been a great year for Coupon Affiliates.

From celebrating a decade of serving the WooCommerce community to launching some of our biggest updates to date, 2025 was a year of growth and a commitment to helping our users scale their revenue.

Here is your 2025 Year in Review for Coupon Affiliates.

1. Celebrating 10 Years

In August, we reached a major milestone: 10 years of Coupon Affiliates.

What began as a simple tool has grown into a comprehensive platform trusted by over 5,800 businesses. We took a look back at our journey from a niche plugin to the leader in coupon-based affiliate marketing for WooCommerce.

• Read the story: Celebrating 10 Years of Coupon Affiliates

2. Major Releases and Interface Evolution

We started 2025 strong with the launch of version 6.0 with the powerful new affiliate portal, along with several other great updates.

Finally, we delivered a complete admin redesign in version 7.0 and beyond.

• Version 6.0.0 (New Affiliate Portal): We introduced a modern, branded, full-screen affiliate portal for a professional experience.
  • Explore the New Affiliate Portal
• Version 6.1.0 (Signup Page Generator): We added a simple way for you to generate a dedicated signup landing page for your program.
  • Explore the Signup Page Generator
• Version 6.2.0 (Quick Edit): We made it easier to quick edit your affiliate coupons, and improved affiliate order management.
  • Explore Version 6.2.0 Features
• Version 6.3.0 (Terms Generator): We added a simple “Affiliate Terms Generator” to help you generate you affiliate programs terms page.
  • Learn more about the Terms Generator
• Version 6.4.0 (Floating Widget): We introduced the new floating affiliate widget, offering a compact floating version of your affiliate program on your website.
  • Explore the Floating Affiliate Widget
• Version 6.5.0 (Wise Payouts): We added a brand new “Wise Payouts” payout method to easily pay affiliates via bank transfer.
  • Explore Wise Bank Transfer Payouts
• Version 6.6.0 (Bulk Actions): We enabled fast management of payouts, registrations, and coupons for large programs.
  • Learn about Bulk Management
• Version 6.7.0 (User Management): We improved the “View Affiliate” page for better performance oversight.
  • Explore Version 6.7.0 Features
• Version 6.8.0 (Newsletters): We built in email newsletters and enhanced click attribution.
  • Read about Newsletters
• Version 7.0.0 (Big Redesign): We launched a sleek new admin interface with better notifications and usability.
  • Explore Version 7.0 Features
• Version 7.1.0 (Workflow Efficiency): We added advanced filters, Ajax pagination, and streamlined exports.
  • Check out v7.1.0 Updates

3. Top Strategy Guides & Resources

Our blog delivered actionable advice on recruitment, fraud prevention, and niche strategies.

• Complete Guide: We published the full Affiliate Marketing for WooCommerce guide.
  • Read the Complete Guide
• Gamification & Influencers: We covered motivation tactics and influencer programs.
  • Gamifying Your Program
  • Influencer Affiliate Guide
• Terms, Forms & Fraud: We provided generators and tips for compliance and protection.
  • Create Affiliate Terms
  • Build Signup Pages
  • Prevent Coupon Abuse
• Niche Guides: We explored Twitch affiliates, no-link programs, and more.
  • Twitch Affiliate Guide
  • No-Link Programs
• Industry Insights: We shared affiliate marketing industry statistics.
  • Affiliate Statistics for 2026

4. Debunking Myths & Education

We spent some time this year clearing up misconceptions about the industry and educating new store owners on the benefits of coupon-based systems.

• Myth-Busting: We tackled the 10 most common fears about starting a program.
  • Debunking 10 Myths
• Creative Couponing: We moved beyond “SAVE10” to help you brainstorm memorable coupon formats that boost brand identity.
  • Creative Coupon Code Ideas
• The “Awkward Conversations” Guide: We addressed the human side of management, providing a framework for those tough but necessary discussions, like rejecting applications or dealing with low-performing partners.
  • How to Handle 3 Awkward Affiliate Conversations
• Recruitment Strategy: We debunked the idea that you only need “influencers”. We broke down the 12 distinct types of affiliates (from loyalty sites to niche bloggers) that create a balanced program.
  • 12 Types of Affiliates to Invite
• The Coupon Advantage: We educated our community on why “coupon-first” marketing is the most reliable way to track referrals in an era of strict browser privacy and ad-blockers.
  • 9 Benefits of Coupon-Based Affiliate Programs
• Understanding Industry Growth: We looked at the data to explain why 80% of brands are now investing in affiliate marketing and how small businesses can use these same strategies.
  • Why Brands Invest in Affiliate Marketing

🌟 What’s Coming in 2026?

We have several awesome updates planned for 2026, which you can learn more about on our roadmap.

Your feedback and support drive us to build the best affiliate plugin for WooCommerce.

Thank you for an incredible 2025, and happy new year!

Ready to kick off 2026 in style? Try Coupon Affiliates Pro with a free 7-day trial and use code HAPPY2026 for 26% off, available until 8th January.

Elliot Sowersby

Elliot Sowersby is a WordPress developer from Yorkshire, United Kingdom. He is the founder and lead developer of Coupon Affiliates and RelyWP.