Category: Blog Post

An increasing number of companies are launching affiliate programs to help them gain a foothold over the competition. Studies show that 80% of global brands now run their own affiliate marketing program. And it’s helping them improve many business areas including brand positioning, audience targeting, and social proof. So, if you need some help to […]

Affiliate fraud can sneak up on a business and cause unexpected financial harm. Scammers, tricksters and fraudsters do exist, and pose a real risk to anyone engaged in affiliate marketing.  As an industry, affiliate marketing is worth around $20bn. Yet every year it loses around 15% of revenue to affiliate marketing scams. So much so […]

Having an affiliate marketing program is one of the most effective ways to build your brand. The right affiliates can boost your brand awareness, helping grow your leads and sales. However, finding the right affiliates isn’t that straightforward, especially for an upcoming business that hasn’t already established a stable affiliate network. Don’t worry, though. In […]

Using affiliates as part of your marketing strategy can be a rewarding and complex experience.  For example, when they’re recruited to help promote your business, affiliate marketers have the power to influence perceptions of your brand. In other words, they have power over your brand reputation.   Current estimates suggest that, by the end of 2022, […]

Influencer marketing is a very popular way to drive affiliate marketing sales. For example, more than 90% of marketers say they now use influencer marketing as a major part of their strategy. And while big names like Ariana Grande, Christiano Ronaldo and Joe Wicks remain out of reach for many companies, other social media influencers […]