Category: Blog Post

The short answer: send your affiliates a short email once or twice a month. Give each one a single focus (a promotion, a new product or a commission change), put their links and codes in the email itself so they can act without logging in, and close with one clear ask. Everything else, like sale […]

WordPress affiliate sites are prime targets for hackers who are looking to spread malware, create a botnet, or maliciously generate a passive income over time. But there are certain things that you can do in order to drastically reduce your chances of becoming a target of such a malicious attack. So let’s delve into these […]

How to keep affiliates promoting you after they join: where to spend your time, paying fairly, talking to your top affiliates, rewards, feedback and winning back quiet affiliates.

When Elliot at Coupon Affiliates reached out and asked me to write about evergreen content, I was flattered. It’s a topic that comes up in SEO planning all the time, but often gets forgotten about in the race to find the ‘hot new thing’ that people are searching for. And yet it’s an important way […]

Coming up with affiliate rewards that are above and beyond their normal percentage of the customer’s spending and sub-affiliate volume can be tough. You want to reinvest some of your profits back into affiliate satisfaction, and encourage them to grow their own affiliate networks. But you want to do that using methods that won’t break […]

The short answer: affiliate traffic usually converts at somewhere between 1% and 3% of clicks, but the more useful benchmark is your own store’s average. To raise it, first make sure every affiliate sale is actually being tracked. Then send visitors to a page that matches what the affiliate promoted, and apply their discount for […]

The short answer: install an affiliate plugin, run its setup wizard to create an affiliate dashboard and signup page, set your commission, then test one referral end to end before you invite anyone. With Coupon Affiliates, the basic setup takes about an hour, and each affiliate gets their own coupon code and referral link. This […]

There are a lot of good reasons for WooCommerce websites to use a plugin that helps them to manage their affiliate program. Those reasons primarily boil down to the fact that it saves time. Manually inserting and tracking affiliate links, not to mention managing sub-affiliates, is a nightmare at any kind of real volume. But are […]

Using affiliates as part of your marketing strategy can be a rewarding and complex experience.  For example, when they’re recruited to help promote your business, affiliate marketers have the power to influence perceptions of your brand. In other words, they have power over your brand reputation.   Current estimates suggest that, by the end of 2022, […]