9 Steps to improving your WooCommerce affiliate program

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Are you looking for ways to enhance your WooCommerce affiliate program and drive more sales this year? Look no further!

In this post, we outline nine actionable steps you can take to improve your affiliate program and increase your revenue. Implementing these strategies will help you engage more affiliates and boost your business.

So, get ready to take your affiliate program to the next level!

Improving your affiliate program

Step 1: Define Your Target Audience

The first step to improving your affiliate program should always be to get to know your target audience and understand their needs. Determine who your ideal customer is and what products or services they are interested in, and then align your affiliate program with these interests. By doing so, you will attract more relevant affiliates who can effectively promote your products and generate more sales.

To identify your target audience you can utilise a variety of tools, ranging from your available budget. If you’re starting small like most affiliate programs do, a little common sense and market research can do wonders. For example, if your affiliate program is for a site selling kids’ toys, parents in particular are going to make up a large part of your audience.

For more complex affiliate program products, utilising surveys from your existing customers, and monitoring data of site users can allow you to pinpoint exactly what your customers are interested in, and their demographics.

Step 2: Offer Competitive Commissions

One of the most effective ways to entice more affiliates to join and promote your products is to offer competitive commissions. Make sure your commission structure is fair and competitive within your industry so that your affiliates feel motivated to promote your products. Ongoing incentives, such as bonuses for top-performing affiliates, can also help boost your affiliate program’s success.

As an example, one of the most popular affiliate programs – Amazon Associates – offers a variable commission rate depending on product types ranging from as high as 20%.

This competitive commission rate, combined with a large variety of products is why the program is so successful. As users feel they’re getting rewarded adequately.

So, if your program is struggling to gain traction, try increasing your commission rate. It doesn’t have to be a big jump to see success, start with small intervals to find your sweet spot.

Step 3: Provide Valuable Marketing Materials

To ensure your affiliates can properly promote your products, provide them with valuable marketing materials, including effective affiliate creatives, such as product descriptions, images, promotional videos, banners, and brand colors.

Create marketing resources that are easy to use, visually appealing, and encourage click-throughs. Additionally, personalise these materials by adding affiliate-specific referral links and promo codes to track sales and provide better analytics.

Ensuring your products are marketed well is essential to your affiliate program’s success, as well as your business’s success. Recent evidence suggests that bad, or short descriptions accounted for 20% of lost sales. This is the difference between you making $10,000 and $8,000 – a significant amount. If your affiliate program is struggling, it is a good idea to revise your descriptions and ensure there is an adequate amount of information.

To do this, comparing your products to successful products on Amazon, or eBay is a great move, or asking your affiliates directly.

Step 4: Nurture Strong Relationships with Affiliates

Building strong affiliate relationships can help ensure their loyalty and ongoing promotion of your products. Offering personalised support, providing regular communications, and seeking feedback are all ways to build stronger connections with your affiliates. Additionally, regularly rewarding your top-performing affiliates shows them that you appreciate their efforts and value their contribution to your business.

A great example of a program that does this well is the eBay Partners Network (EPN). They offer cashback rewards for their top-performing affiliates. It creates an incentive for those who are gaining traction to put in extra work to achieve the bonuses. As one of the oldest, and most successful programs, we should definitely be copying what works.

Step 5: Continuously Track & Optimise Your Affiliate Program

A key step in maximising your affiliate program’s success is to track and optimise your program’s performance continuously. The best way to do this is by using analytics to track your affiliate program’s key metrics, such as click-through rates, conversion rates, and sales. Use this information to make data-driven decisions and optimise your program’s performance over time.

For example, if your t-shirts are receiving a large amount of attention, but your hoodies aren’t, increasing the commission amount of your hoodies will give more incentive to market those products.

This step has an endless amount of alterations and tweaks to optimise your program, to achieve the best result, a great option is to use an affiliate program plugin like Coupon Affiliates to easily track the important data and receive expert recommendations.

You can even use the data from affiliate links to deepen your buyer personas.

Affiliate program statistics

Step 6: Implement Innovative Strategies

Implementing innovative strategies can help differentiate your affiliate program from others out there. One exciting strategy is the use of multidimensional rewards such as offering product discounts, free subscriptions, or even exclusive access to new products. These multidimensional rewards help engage and motivate affiliates, keeping them loyal to your program.

Step 7: Take Advantage of Automation

In addition to innovative strategies, affiliate program automation is a great way to streamline and optimise your affiliate program. Automating tasks such as onboarding new affiliates, tracking performance metrics, commission payouts, and running promotions can help free up valuable time for you and your team. Using automated tools also ensures accuracy and consistency in managing your program.

Step 8: Monitor Compliance & Fraud

To ensure the success of your program, you must monitor compliance and be vigilant against affiliate fraud. Regularly review your affiliate agreement to make sure affiliates are following the rules, and actively work to detect fraudulent activity. Taking proactive steps to protect your program from abuse will help keep it running smoothly for years to come.

Step 9: Choose a Powerful Affiliate Marketing Tool

Coupon Affiliates makes it easy to start an affiliate program for your WooCommerce store.

You can assign coupon codes to your affiliate partners, and let them easily generate their own referral URLs and campaigns in the affiliate dashboard, track all their referral statistics, and request payouts, which can be paid automatically via Stripe, PayPal, or Store Credit.

Affiliate marketing is a simple process if you know how to make it work. Coupon Affiliates is here to make the process easier by offering all the tools you need to improve your affiliate program.

Try Coupon Affiliates today, with a free 7 day trial.


In conclusion, following these steps can help you improve your affiliate program and achieve greater success.

By knowing your target audience, offering competitive commissions, providing valuable marketing materials, nurturing strong relationships with affiliates, tracking your program’s performance, and implementing innovative strategies, you can elevate your affiliate program and increase your revenue.

So, what are you waiting for? Start implementing these tips into your affiliate program today and watch your revenue grow!

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