Category: Blog Post

What Do Your Affiliates Say About Your Brand (and What You Can Do to Protect Your Brand Reputation)

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What Do Your Affiliates Say About Your Brand (and What You Can Do to Protect Your Brand Reputation)

Using affiliates as part of your marketing strategy can be a rewarding and complex experience.  For example, when they’re recruited to help promote your business, affiliate marketers have the power to influence perceptions of your brand. In other words, they have power over your brand reputation.   Current estimates suggest that, by the end of 2022, […]

How To Take Your Affiliate Marketing Campaign Beyond the Norm With Influencer Marketing

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How To Take Your Affiliate Marketing Campaign Beyond the Norm With Influencer Marketing

Influencer marketing is a very popular way to drive affiliate marketing sales. For example, more than 90% of marketers say they now use influencer marketing as a major part of their strategy. And while big names like Ariana Grande, Christiano Ronaldo and Joe Wicks remain out of reach for many companies, other social media influencers […]