Category: Blog Post

In the rapidly growing world of digital marketing, over 80% of brands now allocate funds to affiliate marketing. This is no longer a small-time tactic. For most companies, it’s a massive part of how they grow their business. So, why is it so popular? And more importantly, what are you missing out on if you’re […]

Most affiliate plugins rely on referral links and cookies to track referrals. Our comparison of WooCommerce affiliate plugins shows which ones can also track coupon codes. But with Coupon Affiliates, you can run a full-featured affiliate program in WooCommerce using just coupon codes, no links required (but still available if needed). This method is ideal […]

The short answer: WooCommerce has no multi-level (MLM) features built in, so you need an affiliate plugin that supports tiers. You turn on the multi-level module, set a small commission for each tier, and give affiliates a dashboard where they can invite others. When a sub-affiliate makes a sale, the affiliate who invited them earns […]

Once you accept affiliates into your program, the next step is to furnish them with the knowledge and tools to effectively promote your offerings, also known as affiliate onboarding. In this guide, we’ll discuss everything you need to know to successfully onboard affiliates to your program. Good affiliate partners can grow into brand ambassadors, brand […]

The short answer: WooCommerce doesn’t include affiliate features, so to run affiliate marketing on your store you add an affiliate plugin (or join an affiliate network). Affiliates then promote your products with their own referral link or coupon code, and you pay them a commission only when that brings in a sale. This guide explains […]

Black Friday and Cyber Monday (BFCM) are key calendar dates that offer retailers the biggest opportunity to showcase their deals. With around 60% of UK consumers waiting until BFCM to make their purchases, marketers and affiliates can take advantage of this by running a well-planned and targeted Black Friday affiliate marketing campaign.   To plan and […]

Today marks a big milestone for Coupon Affiliates. The first version of the plugin was released 10 years ago. It started as a small tool and has grown into a full affiliate program plugin for WooCommerce. We wanted to look back at how it all started and, most of all, say thank you to everyone […]

The banner sizes worth making for affiliates, how to design banners they will actually use, what else to put in a creatives kit, and how to share it all in WooCommerce.

The short answer: most stores only need a handful of affiliate marketing KPIs. Track affiliate revenue and its share of your store’s sales, orders and average order value, conversion rate on referral links, the real cost of each sale (commission plus the coupon discount), your active affiliate rate and your refund rate. Check sales and […]

The short answer: send your affiliates a short email once or twice a month. Give each one a single focus (a promotion, a new product or a commission change), put their links and codes in the email itself so they can act without logging in, and close with one clear ask. Everything else, like sale […]