Category: Blog Post

The banner sizes worth making for affiliates, how to design banners they will actually use, what else to put in a creatives kit, and how to share it all in WooCommerce.

The short answer: most stores only need a handful of affiliate marketing KPIs. Track affiliate revenue and its share of your store’s sales, orders and average order value, conversion rate on referral links, the real cost of each sale (commission plus the coupon discount), your active affiliate rate and your refund rate. Check sales and […]

The short answer: send your affiliates a short email once or twice a month. Give each one a single focus (a promotion, a new product or a commission change), put their links and codes in the email itself so they can act without logging in, and close with one clear ask. Everything else, like sale […]

WordPress affiliate sites are prime targets for hackers who are looking to spread malware, create a botnet, or maliciously generate a passive income over time. But there are certain things that you can do in order to drastically reduce your chances of becoming a target of such a malicious attack. So let’s delve into these […]

How to keep affiliates promoting you after they join: where to spend your time, paying fairly, talking to your top affiliates, rewards, feedback and winning back quiet affiliates.

When Elliot at Coupon Affiliates reached out and asked me to write about evergreen content, I was flattered. It’s a topic that comes up in SEO planning all the time, but often gets forgotten about in the race to find the ‘hot new thing’ that people are searching for. And yet it’s an important way […]

Coming up with affiliate rewards that are above and beyond their normal percentage of the customer’s spending and sub-affiliate volume can be tough. You want to reinvest some of your profits back into affiliate satisfaction, and encourage them to grow their own affiliate networks. But you want to do that using methods that won’t break […]

The short answer: affiliate traffic usually converts at somewhere between 1% and 3% of clicks, but the more useful benchmark is your own store’s average. To raise it, first make sure every affiliate sale is actually being tracked. Then send visitors to a page that matches what the affiliate promoted, and apply their discount for […]

The short answer: install an affiliate plugin, run its setup wizard to create an affiliate dashboard and signup page, set your commission, then test one referral end to end before you invite anyone. With Coupon Affiliates, the basic setup takes about an hour, and each affiliate gets their own coupon code and referral link. This […]