If you sell products or services online, you probably know that creating an affiliate marketing program can help you reach a wider audience, sell more, and grow your site’s revenue.
You need an affiliate plugin to set up and manage your affiliate program. But with so many options, how do you choose the best WooCommerce affiliate plugin for your site?
Below, we’ve compiled the best options, starting with Coupon Affiliates, our own plugin.
Note: Since 2019, thousands of WooCommerce sites across various niches (from eCommerce stores to e-learning and membership sites and more) have used Coupon Affiliates to create great affiliate programs. Many say it’s the best WooCommerce affiliate plugin. Check out the free version or get the pro version (with a 7-day free trial).
Best WooCommerce affiliate plugin
Here’s an overview of the best affiliate marketing plugins for WooCommerce sites:
- Coupon Affiliates
- Solid Affiliate
- Affiliate for WooCommerce
- YITH WooCommerce Affiliates
- WP Affiliate Manager
Coupon Affiliates is an easy-to-use WooCommerce affiliate plugin with everything you need to create and manage your affiliate program — affiliate signup forms, affiliate dashboards, coupon codes, affiliate links, custom commission rates, reporting and analytics, fraud prevention, and more.
You can create any type of affiliate program with Coupon Affiliates, including:
- Refer-a-friend programs
- Influencer partner programs
- Complex multi-level affiliate programs
- Virtually any other kind of program you can think of!
We built Coupon Affiliates exclusively for WooCommerce: it offers one of the most streamlined setups and user experiences for affiliates and site admins. Also, all users on the free and paid plans get prompt, friendly support if needed.
Let’s explore its key features.
Coupon Affiliates’ key features
Track affiliates’ performance via links and coupon codes
Despite the name, Coupon Affiliates lets you track each affiliate’s performance using both custom coupon codes and affiliate links. Here’s how they work:
- Coupon codes: You can assign custom codes to affiliates accepted in your program.
- Affiliate links: Affiliates can generate custom affiliate links via their dashboard. You can also create and assign custom links to each affiliate.
Affiliates earn commissions on successful orders made using their coupon code at checkout, or by clicking their referral link.
You can also configure the links to automatically apply the coupon code when the customer adds items to their cart.
The plugin has top-notch tracking capabilities, so coupon usage and link clicks are always credited to the proper affiliates.
With that being said, as the name suggest, Coupon Affiliates works best if you are planning to offer discount coupons to affiliates, however it still works great if you are looking to focus more on referrals via affiliate links.
User-friendly custom affiliate dashboards
Each affiliate gets unique login credentials once they’re accepted into your program. They can log in to their account and check out detailed performance stats, including the number of times their coupons were used, total sales, total commission earned, payout summary, and lots more.
Affiliates can also generate referral URLs and access creatives and campaigns via their dashboards, among other things.
Here’s a preview of the affiliate dashboard.
Detailed tracking and reporting
You need accurate data to understand how your affiliate program is performing.
Site admins get detailed dashboards with a summary of vital stats about the affiliate program — the latest analytics, registrations, sales, commission, payouts, etc.
Here’s a preview of the admin report generator.
If you’d like to dig deeper into the data or share the stats with others, you can view and export custom reports based on date range, usage, conversion rates, and other criteria.
Flexible commission structures
Coupon Affiliates lets you tailor your commission structure to suit your business best. There are various ways to set commission rates:
- Fixed amount per product.
- Fixed amount on each order.
- Percentage of the total order.
- Unique rates for each affiliate.
- Unique rates for certain products.
- Unique rates based on the affiliate’s WordPress user role.
- Recurring commissions.
- Lifetime commissions.
A quick note: Affiliates will only be able to view their own commission details.
Whichever method you use, the plugin automatically tracks successful sales, pending commissions, and paid, unpaid, and canceled payouts to affiliates and site admins. This ensures that affiliates are paid the right amount.
Multiple payment options
You can pay affiliates via manual bank transfers, PayPal, Stripe, or store credit.
There are three ways to manage payouts:
- Affiliates can manually request payments via their dashboard.
- Site admins can automatically schedule daily, weekly, or monthly payments.
- Site admins can manually initiate payment to affiliates.
Also, you can add minimum thresholds for how much unpaid commission must accumulate before affiliates can receive payments, the number of days before commission is earned (after order completion), and more.
Pricing: Access all features in Coupon Affiliates on 1 website for $12.99/month when paid yearly, or $15.99 when paid monthly. A 10 website plan is available for $24.99/month when paid yearly, or $29.99 when paid monthly.
Used on over 30,000 websites, AffiliateWP is undoubtedly one of the most popular affiliate marketing plugins.
AffiliateWP is a WordPress affiliate marketing plugin that offers a one-click WooCommerce integration. They offer three premium plans (there’s no free version):
- Personal, with a one-site license.
- Plus, with a three-site license.
- Professional, with a ten-site license.
All their plans include the core features you’d expect in an affiliate marketing plugin — registration and login forms, creatives, real-time tracking and reporting, etc. In addition to the WooCommerce integration, it comes with one-click integration for Easy Digital Downloads, WP EasyCart, and many other popular plugins.
You’ll need to upgrade to their “Plus” or “Professional” plans to get direct link tracking, affiliate portals, fraud prevention tools, tiered affiliate rates, and other extra features.
Pricing: AffiliateWP pricing starts at $374/year for the Personal plan, and goes up to $749/year for all features on the Professional plan. However, they do usually offer a significant discount on the first year, with future renewals at the normal price.
Formerly Affiliate Royale, EasyAffiliate is a premium WordPress affiliate plugin designed to be, well, easy.
Easy Affiliate offers three premium plans with a wide variety of features:
- Basic, with a 1-site license.
- Plus, with a 3-site license.
- Pro, with a 5-site license.
Their ‘basic’ plan is geared toward users creating their first affiliate marketing program. It includes essential features like registration forms, affiliate and admin dashboards, commission tracking, payout management, etc.
You can upgrade to their ‘Plus’ or ‘Pro’ plans to create custom commission rules, add multiple commission levels, access fraud prevention tools, and integrate your affiliate program with email marketing tools like Mailchimp, ConvertKit, ActiveCampaign, and more.
Pricing: The pricing for EasyAffiliate starts at $249/year for the Basic plan, up to $499/year for the Pro plan. However, just like AffiliateWP, they do also offer a significant discount on the first year, with future renewals being at the normal price.
SliceWP was launched in 2020 as an affordable freemium plugin for WordPress and WooCommerce sites. This plugin was designed with simplicity in mind, reflected in its user-friendly interface, feature list, plans, and pricing.
There are three plans:
- Free version with basic features.
- ‘Pro’, with all its free and premium features and a one-site license.
- ‘Pro plus’, with everything in the free and pro plans for use on ten sites.
The free plan lets you create dedicated affiliate pages, auto-approve affiliates, create custom affiliate links, track link usage, and other core features to kickstart your affiliate program. Users who upgrade to their premium plans get everything in the free tier plus PayPal payouts, recurring commission rates, lifetime commissions, admin reports, and more.
Overall, SliceWP is a well-designed and straightforward affiliate marketing plugin for WooCommerce. The interface is clean and intuitive, the visuals are modern, and the functionality is simple.
Pricing: The SliceWP Pro plan is available for $229/year for 1 website, or $349/year for 10 websites, with discounts occasionally available on the first year.
A relatively new WooCommerce affiliate marketing plugin (it launched in late 2020), Solid Affiliate offers a great user interface for affiliates and site admins.
Right out of the gate, its built-in setup wizard takes you through 4 simple steps to customize the default settings, which can be completed in under 2 minutes (given that you stick to the default auto-populated options). After the initial setup, you can still update the settings as you prefer.
This WooCommerce affiliate plugin comes with the core settings to onboard affiliates to your program successfully, set affiliate commission rates and payments, and reporting tools to manage affiliates’ performance. There are also modules to add more advanced functionality, like affiliate landing pages, a data export tool, a store credit system, and more.
There are three plans to choose from: store owner, expert, and agency. All plans include the full suite of features, including the modules; the only difference is the number of sites you can use them on.
Pricing: Solid Affiliate offers simple monthly pricing with all features available for $49/month on 1 website, $99/month for 3 websites, or $149/month for 10 websites.
Affiliate for WooCommerce is a premium plugin available on the Woo.com marketplace.
Even though the Affiliate for WooCommerce plugin is packed with many valuable features, it could be more intuitive to use, especially considering its price point. For example, after installation, the plugin adds an ‘Affiliate’ section to your WordPress admin, where you can view the affiliate dashboard with core stats for each affiliate, create campaigns, and set commission rates. However, the options to manage your WooCommerce site’s affiliate program — setting manual or automatic approval for affiliates, adding default affiliate user roles, and more — are buried deep within the main WooCommerce settings. This can be confusing for relatively new WordPress/WooCommerce users.
Also, while the main ‘dashboard’ page shows the total number of affiliates with pending commission payments and the total pending commission amount, it doesn’t show which affiliates’ commissions are pending. You will have to check each affiliate’s profile to get that information manually. Again, not the ideal experience.
Although the user experience could be more intuitive, Affiliate for WooCommerce is a feature-rich plugin packed with all the vital features you need for an affiliate marketing plugin — and a whole lot more.
Pricing: Affiliate for WooCommerce available via one simple plan, a single-site license for $179/year.
Technically, Tapfiliate isn’t a WooCommerce plugin — it’s a powerful affiliate marketing software that deeply integrates with WordPress and WooCommerce (as well as Shopify, Zapier, Magento, and 30 other web platforms!).
Tapfiliate bills itself as the “one affiliate marketing software to rule them all”. It’s a lofty promise, but they’ve managed to deliver. Tapfiliate has all the essential features every affiliate marketing tool must have and many additional impressive ones. For example, all plans include deep links (links that take users to a specific location on your website), metadata reports (with custom metadata analysis), and more.
Pricing: With its remarkable features, it’s no wonder it’s the most expensive affiliate marketing tool on the list. Its lowest plan starts at $119 monthly for the core features. The next tier is $199 monthly, and they also offer a custom plan with tailored pricing. It’s worth noting that depending on your chosen plan, there are limits on the number of link clicks and conversions per month (overage fees apply if you cross them).
Given its hefty price point, Tapfiliate is best suited for WooCommerce sites looking to manage enterprise-level affiliate marketing programs.
Like Tapfiliate, Referral Candy is an affiliate marketing software that offers seamless integrations for WooCommerce, Shopify, BigCommerce, and other web platforms.
Referral Candy is unique because it focuses on one type of affiliate program: customer referrals.
Existing customers (called advocates) who sign up for your referral program get coupons and links to share with others. When people (called friends) use their link or coupon codes on your WooCommerce site, advocates receive rewards via one of the following methods:
- Coupons that they can spend at your store.
- Cash via PayPal.
- Custom rewards, which can be anything they can redeem at your store.
ReferralCandy lets you add rules to govern how the reward program works. For instance, you can add a minimum purchase amount for referred orders to qualify as successful, specify the number of additional friend purchases for which advocates get rewarded, and more. It also comes with a host of other features like automations, email marketing integrations, and analytics, making it a solid option to manage your WooCommerce site’s referral program.
Pricing: Referral Candy has a Premium plan available for $59/month which includes all the most important features along with a 3.5% commission fee. They also have a Plus plan available for $299/month which includes premium support, and 1.5% commission fees.
Long-time WordPress and WooCommerce users are probably familiar with YITH. They make a wide range of high-quality plugins, and YITH WooCommerce Affiliates is no different.
YITH WooCommerce Affiliates is a freemium affiliate marketing plugin for WooCommerce that lets you set up a robust affiliate marketing program with coupons and links.
There are two tiers: free and paid. Users on the free tier can create affiliate registration forms, set commission rates, and get basic analytics. You’ll need to upgrade to the premium to get the full functionality. For example, although you can set a default commission rate for all affiliates using the free tier, you can’t set different rates for different users or user roles.
Whichever plan you choose — free or paid — YITH WooCommerce Affiliates is an excellent option if you’re looking for a robust and reliable affiliate marketing plugin.
Pricing: The premium version is available for £179.99/year.
WPAffiliate Manager (short for WordPress Affiliate Manager) is an affordable freemium affiliate marketing plugin for WordPress and WooCommerce sites.
Although WPAffiliate is budget-friendly, it just doesn’t offer the kind of feature depth that other plugins on the list do. However, the essential features, like affiliate registration forms, real-time reporting, and automatic and manual affiliate approvals, are all there.
A quick note: Although WPAffiliate Manager’s website and WordPress plugin directory listing detail the plugin’s features, they don’t show how the features are split into the free and paid versions. You’ll have to download the plugin to find out.
That said, WPAffiliate Manager is still a solid WooCommerce affiliate plugin: as of this writing, it’s been available for nearly ten years, is updated regularly, is used on over 10,000 sites, and has a 4-star rating on the official WordPress plugin directory.
Pricing: In addition to the free version, they offer two paid plans: ‘Single Site’ for $39 a year and ‘Developer Option’ for $97 yearly. Aptly named, the single-site plan offers a single-site license, while the developer option offers multi-site licenses.
Next steps: Choose the best WooCommerce affiliate plugin for you
In this post, we’ve looked at the best affiliate plugins for WooCommerce sites.
Every option on this list has been available for a couple of years, boasts plenty of stellar reviews, and offers proper documentation and friendly customer support. Feel free to check them out and choose the one that best WooCommerce affiliate plugin for you.
Coupon Affiliates is our product; it’s the only plugin we know inside out. We think it’s the best WooCommerce affiliate plugin and, therefore, the only one we can recommend with total confidence. (Thousands of customers use and love it too! It has a 5-star rating on the WordPress plugin directory and tons of positive reviews.)
To recap, with Coupon Affiliates, you get everything you need to manage your WooCommerce affiliate marketing program, including registration forms, affiliate and site admin dashboards, custom coupon codes and affiliate links, flexible commission rate settings, in-depth stats and reporting, fraud prevention tools, and more.
Moreover, you’ll also get friendly UK-based support regardless of whether you’re using the free and premium plugin versions.
Priyanka is a writer for WordPress and eCommerce companies. She loves breaking down complex ideas into simple concepts.