9 Best Loyalty Points and Rewards Plugins for WooCommerce (Compared)

A loyalty program is one of the cheaper ways to lift repeat purchases on a WooCommerce store, since rewarding existing customers usually costs far less than acquiring new ones.

The hard part is picking a plugin, because the options range from free starter tools to gamified suites with spin wheels, and even referral systems.

The short version: the best loyalty and points plugin for WooCommerce depends on how you want to run your program.

• For a clean, modern program without the bloat, Simple Points and Rewards by RelyWP is our pick, and it has a usable free version.
• For deep gamification (badges, public leaderboards, rankings), YITH and WPLoyalty go furthest.
• For a free starting point, Simple Points and Rewards, WPLoyalty, WP Swings, RewardsWP and myCred all have free versions on WordPress.org.
• If you hate annual subscriptions, SUMO Reward Points is a one-time payment on CodeCanyon.
• If you want points to convert into store credit rather than single-use coupons, the Loyalty Program by Advanced Coupons handles that natively, and Simple Points and Rewards does it when paired with our Store Credit plugin.
• If you want to reward activity across your whole WordPress site, not only orders, myCred is built for that.

Below we compare nine of the best loyalty and points plugins for WooCommerce in 2026, with the pros and cons of each.

How we compared these plugins

These are the factors that tend to matter most when choosing a points and rewards plugin, and the ones we’ve weighed in each review:

• Ways to earn – purchases, signups, referrals, reviews, birthdays, social shares, and so on.
• Reward types – whether points redeem only for coupons, or also for free products, free shipping, or store credit.
• Gamification – levels, badges, leaderboards, and other mechanics that drive repeat visits.
• Ease of use – setup time, the admin interface, and the customer-facing experience.
• Pricing and licensing – free versions, starting price, and renewal terms.
• Maintenance and support – how actively it’s updated and how it’s supported.

The best WooCommerce loyalty and points plugins at a glance

Last updated: October 2026. Prices, ratings and features were checked on 11 October 2026. Several of these plugins use discounted first-year or introductory pricing that renews higher, so always confirm the current cost on the vendor’s own site before buying.

The 9 best WooCommerce loyalty and points plugins in 2026

1. Simple Points and Rewards (by RelyWP)

Simple Points and Rewards is a newer plugin (released November 2025) built around one idea: give you a full loyalty program without burying you in settings tabs before you can award your first point.

It’s rated 5/5 on WordPress.org from 7 reviews and has 475+ active installs as of October 2026, so it’s still early in its life.

As the name suggests, the appeal is the balance of a clean, modern interface with a deep feature set underneath.

Customers get a dedicated “Rewards” tab under My Account where they can see their points, levels, badges, ways to earn, and claim rewards, and admins get a single settings area to manage all of it.

On the earning side it covers signups, spending, fixed or tiered points per order, every-Nth-order bonuses, birthdays, reviews, social sharing, daily logins (with streak bonuses), and a prize wheel.

It also includes a refer a friend system. In the free version, customers earn points for referring friends through their referral link, and Pro adds gift coupons the friend can use.

Points redeem for coupon vouchers, free products, or a straightforward discount at checkout, and conditional rules let you adjust how much is awarded based on cart, product, or customer.

A few things set it apart from the older plugins on this list. A levels and badges system lets customers climb tiers (Bronze, Silver, Gold, or whatever you name them) for better earn rates and custom perks.

A floating rewards widget gives quick access to a customer’s balance, referral link, and vouchers from any page. And in Pro, a gift widget greets newly referred visitors with the discount their friend sent them, which nudges that first purchase.

The checkout redemption tool shows customers how many points an order will earn and lets them apply a voucher in one click. There’s also guest points tracking, multi-currency support, automated points and reward expiry with reminder emails, dark mode, and one-click migration from WooCommerce Points and Rewards, YITH, WPLoyalty, WP Swings and MyRewards if you’re switching.

One early review on WordPress.org sums up the general reaction so far:

“I’ve probably used about 3-4 different points and rewards plugins for WooCommerce over the years, and this one has absolutely the best interface for both end users and admins… It is easily the best points plugin I’ve used.”

Best for: Store owners who want a modern, easy-to-run loyalty program with gamification built in.

Pros:

• Clean, modern interface that’s quick to set up.
• Wide range of ways to earn, including a prize wheel and daily-login streaks.
• Built-in refer a friend system.
• Points redeem for vouchers, free products, or a checkout discount.
• A floating rewards widget, plus a gift widget for referred visitors in Pro.
• A very capable free version on WordPress.org – plus monthly, yearly, and lifetime options for Pro.
• One-click migration from five other loyalty plugins, including YITH and the official WooCommerce extension.

Cons:

• One of the newest plugins here (released November 2025), with a smaller install base and fewer reviews (7 so far) than the established options.
• Built for WooCommerce, so it isn’t an option for non-WooCommerce stores.
• Some of its more advanced features (such as the prize wheel, gift coupons and conditional rules) need the Pro version, and redeeming points as store credit needs our separate Store Credit plugin.

Pricing: A free version is available on WordPress.org. Pro pricing for a single site is $11.99/month, $99.99/year, or $349.99 as a one-time lifetime licence, with a first-payment discount usually offered. Multi-site licences (5 and 25 sites) are available, there’s a 7-day free trial, and a 14-day money-back guarantee.

2. YITH WooCommerce Points and Rewards

YITH WooCommerce Points and Rewards is one of the most established options in the category, used by more than 30,000 stores and rated 4.2/5 from over 120 reviews. It’s the maximalist choice here: if you want to go deep on gamification, few plugins match it.

You can assign points by global rule, product, category, or user role, and reward extra points for registrations, daily logins, profile completion, referrals, birthdays, reviews, order counts, and spending milestones. The gamification side is the standout, with custom levels and badges, public customer leaderboards, and progress banners on the My Account page.

Points redeem as a cart discount (fixed or percentage), and you can offer free shipping as a reward, set per-role conversion rates, apply redemption restrictions, and import or export points by CSV. If you already run YITH Membership, Affiliates, or Advanced Reviews, the cross-plugin integrations are a real draw.

The trade-off for that depth is complexity. The interface is dense, and setting up even a basic program means working through several tabs and a lot of toggles. There’s also no free version anymore (YITH discontinued it), and redemption is limited to coupon-style discounts rather than free products or store credit.

Best for: Stores that want the deepest gamification (badges, leaderboards, tiers) or that already run other YITH plugins.

Pros:

• The strongest gamification on this list: levels, badges, and public leaderboards.
• Granular point rules by product, category, and user role.
• Deep integration with the wider YITH plugin ecosystem.
• Long track record and a large install base.

Cons:

• Dense interface with a steeper setup than the newer plugins.
• No free version, and no trial beyond a live demo.
• Points redeem only as coupon discounts, not free products or store credit.
• One of the pricier single-site options.

Pricing: No free version. $139.99/year for a single-site licence, with a 30-day money-back guarantee.

3. WPLoyalty

WPLoyalty, by Flycart (the team behind Discount Rules for WooCommerce), is a campaign-based loyalty plugin rated 5/5 on WordPress.org from more than 300 reviews, with 3,000+ active installs. Where YITH leans into gamification, WPLoyalty leans into reward flexibility and conditional logic.

Instead of a single global “X points per dollar” setting, you build campaigns for specific actions: purchases, signups, reviews, referrals, social shares, birthdays, daily logins, and spending goals. Each campaign can carry its own conditions (customer group, product category, currency, and so on), and you can schedule them in advance for promotions.

Reward types are a strong point: as well as points-for-coupons, customers can redeem for free products, free shipping, or fixed and percentage discounts. There’s a VIP tiers system, point expiry, multi-currency and multilingual support (WPML, Polylang, Loco), and CSV import/export for migrating balances. The customer-facing “Launcher” is a compact, chat-style panel for discovering and redeeming rewards.

Best for: Stores that want conditional campaign logic and varied reward types (free products, free shipping, store credit-style discounts) from a single plugin.

Pros:

• Flexible, campaign-based earning rules with conditions and scheduling.
• Five reward types, including free products and free shipping.
• Free version on WordPress.org, with a polished customer-facing launcher.
• Strong reviews and an active developer with a large WooCommerce track record.

Cons:

• Lighter on deep gamification (no public leaderboards) than YITH.
• Some capabilities, such as the launcher and multi-currency, are separate add-ons.
• Overkill if you only need basic “earn points, get a discount”.

Pricing: A free version is available on WordPress.org. Pro is $105/year for one site (Starter), $155/year for three sites (Professional) and $295/year for ten (Agency), with cheaper multi-year plans and frequent sale discounts. There’s a 14-day money-back guarantee.

4. SUMO Reward Points

SUMO Reward Points has been on the CodeCanyon marketplace for years and is rated 4.6/5 from more than 330 ratings, with roughly 7,000 sales. Two things make it stand out: a one-time payment instead of an annual subscription, and a feature most rivals don’t offer at all.

It rewards points for purchases, signups, reviews, referrals, social promotion (Facebook, Twitter, and more), coupons, and blog comments, with rules at the product, category, or global level. Recent versions added points expiry. The unusual feature is user-to-user point transfer, which lets customers send points to each other, handy for community-focused stores.

The trade-offs come with the CodeCanyon model. Updates are manual downloads rather than one-click WordPress updates, the admin interface feels dated next to the newer plugins, and the support community is smaller. Redemption is also limited to discount coupons.

Best for: Budget-conscious stores that would rather pay once, and community stores that want user-to-user point sharing.

Pros:

• One-time payment, no recurring subscription.
• Large feature set covering many earning actions.
• User-to-user point transfer, which is rare.
• Product, category, and global point rules.

Cons:

• Sold on CodeCanyon, so updates are manual rather than automatic.
• Dated admin interface compared with newer plugins.
• Redemption limited to discount coupons.
• Smaller support community.

Pricing: A one-time payment of $49 on CodeCanyon (regular licence), which includes future updates and 6 months of support. Support can be extended to 12 months for $16.50.

5. WooCommerce Points and Rewards

WooCommerce Points and Rewards is the official extension from the WooCommerce team. Its appeal is guaranteed compatibility, but the trade-off is a thin feature set and a price higher than most third-party options. It’s rated 2.4/5 from 20 reviews on the marketplace and has 8,000+ active installs.

It keeps things deliberately simple: define how many points customers earn per purchase and what each point is worth at redemption, and they can apply points on the cart or checkout page. You manage balances from the admin area. That’s about the extent of it.

There’s no gamification, no badges, no floating widget, and redemption is a cart discount only.

What you get in return is the reassurance that it’s maintained alongside WooCommerce itself, so a core update is unlikely to break it.

Best for: Stores that value guaranteed Woo compatibility above features and don’t need anything beyond basic points-for-discounts.

Pros:

• Official extension, maintained alongside WooCommerce core.
• Simple to understand and quick to configure.
• Reliable, with little risk of breaking on Woo updates.

Cons:

• The most basic feature set here: no gamification, badges, or widget.
• Redemption is a cart discount only, with no free products or free shipping (customers can choose how many points to use if you turn on partial redemption).
• Expensive for what it does, and modestly rated.

Pricing: $179/year, or $286.40 for two years. No free version, and a 30-day money-back guarantee.

6. Points and Rewards for WooCommerce (by WP Swings)

Points and Rewards for WooCommerce by WP Swings has a generous free version (7,000+ active installs, rated 4.5/5 from 180 reviews) and a Pro upgrade that leans hard into gamification and engagement. If you’re judging on features per dollar, it’s one of the better-value options.

Where it differs from the more conventional plugins is the emphasis on active engagement rather than passive earning. The Pro version runs interactive campaigns through customisable pop-ups, including a spin-the-wheel feature, quizzes, social shares, and comment-based points.

• Spin-the-wheel: customers spin to win points or coupons, with configurable segments and cooldown periods.
• Purchase with points: let customers buy specific products entirely with points, useful for swag stores.
• Behavioural rewards: award points for quizzes, comments, or daily logins.
• Membership tiers: VIP levels that grant higher earn rates to your best spenders.
• Omnichannel notifications: notify customers by email, SMS, and WhatsApp, plus a Klaviyo integration.

Best for: Stores that want gamified, interactive campaigns (spin wheel, quizzes) and channels like WhatsApp and Klaviyo, at a reasonable price.

Pros:

• Strong gamification: spin-the-wheel, quizzes, and badges.
• Email, SMS, WhatsApp, and Klaviyo notifications.
• Capable free version on WordPress.org.
• Good value for the breadth of features.

Cons:

• Several headline features (birthday rewards, first-order points, quizzes) need Pro.
• The interface looks dated next to the newer plugins.
• The pop-up-heavy approach won’t suit every brand.
• Some functions may depend on other WP Swings plugins.

Pricing: A free version is available on WordPress.org. Pro is $99/year (1 site), $199/year (5 sites), or $409/year (10 sites), with two-year options and a 30-day money-back guarantee.

7. Loyalty Program for WooCommerce (by Advanced Coupons)

Loyalty Program for WooCommerce comes from the team behind Advanced Coupons.

It isn’t just a standalone loyalty plugin, and is part of the wider promotions suite that also covers BOGO deals, store credit, gift cards, and auto-apply rules.

You can launch a program quickly and award points for purchases, product reviews, blog comments, spending thresholds and referring friends. The distinguishing feature is redemption: rather than only generating single-use coupons, points can convert into store credit that customers spend on future orders, which tends to retain better than one-off coupons. There’s a built-in migration tool that imports data from YITH, SUMO, and the official Woo plugin.

Customers get a “My Account” dashboard for their points history and redemptions, and admins get reporting on point statuses, sources, and top earners.

Best for: Stores that want points to convert into store credit, especially those already running (or planning to run) Advanced Coupons promotions.

Pros:

• Points can redeem as store credit, not just single-use coupons.
• Migration tool that imports from YITH, SUMO, and the official Woo plugin.
• Fits neatly alongside the wider Advanced Coupons promotion toolkit.
• Clear customer dashboard and admin reporting.

Cons:

• Lighter on gamification (no badges or leaderboards).
• The first-year price is an introductory discount, and renewals cost twice as much.
• No standalone free version of the loyalty plugin.

Pricing: $99.50 for the first year on one site (Growth) or $199.50 for unlimited sites (Business). Both are 50% introductory prices that renew at $199/year and $399/year. It’s also in the All Access bundle with the other Advanced Coupons plugins, at $249 for the first year and $498/year after. There’s a 14-day money-back guarantee.

8. RewardsWP

RewardsWP is a newer plugin (launched late 2025) from the team behind AffiliateWP. It combines a points-based loyalty program with a refer-a-friend system, so it sits a little differently from the pure points plugins above: its real strength is pairing customer rewards with word-of-mouth referrals in one tool.

On the loyalty side it awards points for purchases, signups, referrals, reviews, and birthdays (guests can earn too), with redemption for free products, fixed or percentage discounts, or free shipping depending on your plan. On the referral side, every member gets a unique code, and you can reward both the advocate and the friend with a double-sided incentive.

It integrates natively with WooCommerce and Easy Digital Downloads, keeps data self-hosted, and includes a branded rewards widget plus fraud prevention (self-referral blocking, IP rate limiting, duplicate-email detection). If you already run AffiliateWP, the two are designed to work side by side.

Best for: Stores that want to run a points program and a refer-a-friend program together, particularly existing AffiliateWP users.

Pros:

• Combines a points program with double-sided referrals in one plugin.
• Free products, discounts, and free shipping as reward types.
• Built-in fraud prevention for referrals.
• Self-hosted, and pairs naturally with AffiliateWP.

Cons:

• A new product, so a shorter track record than most here.
• The free version covers points and advocate rewards; friend discounts, free products, free shipping and VIP tiers need Pro.
• Reward types are tiered, so free products and free shipping need higher plans.

Pricing: A free version is available on WordPress.org. Regular pricing is $159/year (Basic, 1 site), $199/year (Plus, 2 sites), and $319/year (Pro, 5 sites), with a 50% introductory discount on the first year ($79.50, $99.50 and $159.50). A bundle with AffiliateWP is also available, and there’s a 14-day money-back guarantee.

9. myCred

myCred works differently from the other plugins here. It’s a points system for your whole WordPress site, with WooCommerce support built in, rather than a plugin made only for WooCommerce. It has 10,000+ active installs on WordPress.org and is rated 4.6/5 from more than 470 reviews.

You can give points for purchases and for things customers do elsewhere on the site, such as logging in or commenting, and it comes with ranks and badges. A built-in payment gateway lets customers pay for orders with their points, and partial payments and turning points into coupons come through the WooCommerce Plus add-on.

The trade-off is setup. myCred is built around hooks, shortcodes and add-ons, so a basic WooCommerce program takes more configuring than the WooCommerce-first plugins above.

Best for: Sites that reward activity across WordPress, such as a community, membership or course site, as well as purchases.

Pros:

• Free core plugin on WordPress.org with a large install base.
• Rewards actions across the whole site, not just orders.
• Ranks and badges included.
• Customers can pay with points through a built-in gateway.

Cons:

• Not built specifically for WooCommerce, so setup takes longer.
• Many extras are separate add-ons.
• The add-on plans make the full cost harder to work out upfront.

Pricing: The core plugin is free on WordPress.org. Premium add-on plans start at $99/year (Basic), with Professional at $149 and Business at $299, and there’s a 14-day money-back guarantee. Site limits vary by plan, so check the pricing page before buying.

Frequently asked questions

What is the best loyalty plugin for WooCommerce?

There’s no single best plugin for every store. Simple Points and Rewards (our plugin) is a strong all-rounder with a modern interface and a free version; YITH and WPLoyalty go deepest on gamification and reward flexibility; SUMO suits stores that prefer a one-time payment; the official WooCommerce extension is the safe pick if compatibility is your priority; WP Swings is good value for gamified campaigns; Advanced Coupons is best if you want points to become store credit; RewardsWP is built for running points and refer-a-friend together; and myCred suits sites that reward activity across all of WordPress. Match the plugin to how you plan to run your program rather than looking for a single “winner”.

How do points and rewards plugins work?

You set an earn rate (for example, 1 point per $1 spent) and a redeem rate (for example, 100 points equal $5 off). Customers automatically earn points on the actions you enable, such as purchases, signups, reviews, or referrals, and redeem them at checkout for a discount, a free product, free shipping, or store credit, depending on the plugin. Most plugins also let you award bonus points for milestones and set points to expire after a period of inactivity. Our guide to creating a loyalty program in WooCommerce shows how to pick those two rates so the program fits your margins.

Is there a free WooCommerce points and rewards plugin?

Yes. Simple Points and Rewards, WPLoyalty, WP Swings, RewardsWP and myCred all have free versions on WordPress.org that are enough to launch a basic program. Free tiers usually limit the more advanced features (gamification, extra reward types, expiry, and so on), which are reserved for the paid versions.

Can customers redeem points for things other than coupons?

It depends on the plugin. Some redeem only as discount coupons (the official WooCommerce extension, SUMO, and YITH), while others also support free products and free shipping (Simple Points and Rewards, WPLoyalty, WP Swings, RewardsWP Pro). The Loyalty Program by Advanced Coupons converts points into store credit, and Simple Points and Rewards can too with our Store Credit plugin.

Will a loyalty plugin slow down my store?

A well-built plugin shouldn’t noticeably affect page speed. Newer plugins like Simple Points and Rewards are designed to be lightweight, and the established options generally perform fine in independent tests. As always, test on a staging site first and only enable the features you’ll actually use.

Can I switch loyalty plugins without losing customer points?

Usually yes, but the path depends on the plugins involved. Customer point balances live in your current plugin’s database, so you’ll need a migration route. Simple Points and Rewards has one-click migration from WooCommerce Points and Rewards, YITH, WPLoyalty, WP Swings and MyRewards, and the Advanced Coupons Loyalty Program imports from YITH, SUMO, and the official Woo plugin. Most plugins also support CSV import/export as a fallback.

How much does a WooCommerce points and rewards plugin cost?

Self-hosted plugins typically range from around $49 (SUMO’s one-time payment) to roughly $100–$180/year for the more feature-complete options, with multi-site licences costing more. Free versions are available if you want to start without any upfront cost. Always check the vendor’s current pricing and renewal terms before buying, as introductory discounts and renewal rates vary.

Choosing the right loyalty plugin for your store

Every plugin here can run a working loyalty program, so pick the one that matches how you plan to run yours:

• A quick, modern setup with a usable free version: Simple Points and Rewards.
• Leaderboards and deep gamification, or you already use YITH plugins: YITH Points and Rewards.
• Campaign rules and many reward types: WPLoyalty.
• You’d rather pay once: SUMO Reward Points.
• Guaranteed compatibility over features: the official WooCommerce Points and Rewards.
• Points that turn into store credit: Advanced Coupons, or Simple Points and Rewards with our Store Credit plugin.
• Points and refer-a-friend in one plugin: RewardsWP.
• Spin wheels, quizzes and pop-up campaigns: WP Swings.
• Rewards for activity across a whole WordPress site: myCred.

Whichever you choose, test it on a staging site before it goes live, and check what it costs to renew as well as the first-year price.

Elliot Sowersby

Elliot Sowersby is a WordPress developer from Yorkshire, United Kingdom. He is the founder and lead developer of Coupon Affiliates and RelyWP.