Run a Brand Ambassador Program in WooCommerce
Turn your biggest fans into brand ambassadors. Each one gets a personal code to share, a dashboard to track it, and rewards you choose, from commission and store credit to free products.
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- Built exclusively forWooCommerce
Why an ambassador program
Give your biggest fans a reason to keep talking
Some customers already recommend you to everyone they know. An ambassador program recognises them, tracks what they bring in, and rewards them for it.
1
Fans who already love you
Your best ambassadors are often loyal customers, community members and local fans who talk about you anyway, and their friends trust them.
2
A personal code for each
Every ambassador shares their own code, in person or online. Orders that use it are credited to them, with no link or cookie needed.
3
Rewards that keep them going
Pay commission or store credit, and add perks as they grow, like a better rate, a gift coupon or a free product.
How it works
Launch your ambassador program in four steps
No separate ambassador platform or monthly fees. It all runs inside your WooCommerce store, using the coupons you already know.
- Fans applyThrough a form on your site, choosing the code they’d like to share.
- You approve themTheir account and code are created for you, from your template coupon.
- They share their codeIn person, in their community, or online with a referral link.
- They earn rewardsCommission or store credit on every order, plus bonuses as they hit goals.
Free
Recruit your ambassadors
An application form for your program
Add a registration form to your site, and fans can apply to become ambassadors, choosing the code they’d like. Review each application, and accepting it creates their account and code.
With Pro, ask what matters to you with custom fields, like their community or social handles, accept certain groups automatically, and generate codes in a format you choose.
- Applicants choose their own code
- Spam protection built in
- Custom fields and auto-approval Pro
- Automatic code generation Pro
Pro
Ambassador tiers
Better terms for your best ambassadors
Put ambassadors into groups, like Ambassador and Elite, each with its own commission rate. With multiple template coupons, each tier can offer a different discount too, and applicants are added to the right group automatically.
Performance bonuses can move someone up a tier when they hit a target, like £1,000 in sales, and give them a better rate or discount at the same time.
- Commission rate for each group
- A different coupon template for each tier
- Automatic promotion with performance bonuses
Pro
Perks and recognition
Goals, perks and a leaderboard
Set goals with performance bonuses, based on orders, sales or commission, and reward ambassadors with bonus commission, store credit, a gift coupon or a free product. Each one shows on their dashboard with a progress bar.
Add a leaderboard to any page to show your top ambassadors for the month or year, and highlight where each logged-in ambassador ranks.
- A welcome bonus when they join
- Free products and gift coupons
- Leaderboards for any time period
Free
Share anywhere
In person, in the group chat, or online
A personal code is easy to pass on at a club, a market stall or in a group chat. Online, ambassadors can create a referral link to any page on your store, which applies their code automatically.
With Pro, they can turn it into a QR code for flyers and events, or a short link, and the people they send can be greeted with a popup showing their discount and who sent them.
- Code applied automatically from the link
- QR codes and short links Pro
- Referral welcome popups Pro
Pro
Keep them in the loop
Creatives and news for your ambassadors
Share brand assets in each ambassador’s dashboard, and generate personalised banners with their code for each of them automatically.
Send launches and new offers to all your ambassadors, or just one tier, with email newsletters, and add new ambassadors to your mailing list automatically.
- Dynamic creatives with their code
- Email newsletters to everyone or one group
- Mailchimp, MailerLite, Klaviyo, FluentCRM and more
Free
Their own dashboard
An ambassador dashboard with your branding
Ambassadors log in to see how often their code has been used, the sales and rewards it’s brought in, and every order they’ve referred, in real time.
Rename “affiliate” to “ambassador” everywhere they’ll see it, and turn on the Affiliate Portal for a full-screen dashboard with your logo and brand colours.
- Real-time stats and referred orders
- Call them ambassadors with custom terminology
- Affiliate Portal with your branding
Pro
Paying your ambassadors
Pay in store credit or cash
Many ambassadors are customers too, so store credit they can spend with you often suits both of you. Payouts go straight into their wallet, and you can add a bonus for choosing credit.
Prefer cash? Pay in one click with PayPal or Stripe, or by bank transfer with Wise, and let requests be paid automatically up to a limit you set.
- Store credit, with a bonus for choosing it
- PayPal, Stripe and Wise payouts
- Scheduled and automatic payouts
Plus lots more
More tools for ambassador programs
Everything else you might need as your ambassador community grows.
Free
Floating Affiliate Widget
A button across your store, with each ambassador’s code and stats, and a sign-up form for everyone else.
Free
Bulk Create Coupons
Invite your best customers in one go. Each code is created, assigned to its user, and the emails are sent for you.
Free
Fraud Prevention
Stop self-referrals and limit codes to new customers, so rewards only go to real referrals.
Pro
Multi-Level Affiliates
Let ambassadors invite others to join, and earn a share of their team’s sales across tiers you set.
Pro
Join at Checkout
Customers can tick a box at checkout to join your ambassador program while they place an order.
Pro
Lifetime Commission
Keep customers who have an account linked to the ambassador who sent them, so their future orders earn rewards too.
Pro
Referral Campaigns
Ambassadors can track each place they share their link, like Instagram or a newsletter, with its own stats.
Pro
Dynamic Landing Pages
Design one page, and every ambassador gets their own copy, with their name, code and discount filled in.
Trusted by 7000+ businesses to reward the people who promote them
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Questions
Frequently asked questions
What is a brand ambassador program?
It’s a program where your fans and customers promote your brand in return for rewards. In WooCommerce, each ambassador gets a personal coupon code, and every order that uses it is credited to them, with their commission worked out for you.
How is an ambassador program different from a referral or affiliate program?
The tracking is the same underneath, but the relationship is closer. Ambassadors are recruited, often grouped into tiers, and rewarded with perks as well as commission. A refer-a-friend program is usually open to every customer, and an influencer program is built around individual deals with creators.
Can I call them ambassadors instead of affiliates?
Yes. Custom terminology lets you replace “affiliate” with “ambassador”, or any word you like, across the dashboard and admin pages. Custom terminology guide
Can ambassadors move up to a higher tier?
Yes, with Pro. Put each tier in its own affiliate group with its own commission rate, then use performance bonuses to move ambassadors into a higher group automatically when they hit a target. Performance bonuses guide
Can I reward ambassadors with free products?
Yes. With Pro performance bonuses, an ambassador who hits a goal can be rewarded with a free product, which creates an order for them at a 100% discount. Bonuses can also give store credit, extra commission or a gift coupon.
Can ambassadors recruit other ambassadors?
Yes, with the Pro multi-level affiliates module. Ambassadors can invite people to join, and earn a share of the commission on their team’s sales, across as many tiers as you set. Multi-level affiliates guide
Is there a free version?
Yes. The free version on WordPress.org includes personal codes, the application form, the ambassador dashboard, referral links and custom terminology. Tiers, bonuses, store credit and the other features marked Pro need Coupon Affiliates Pro, which has a free 7-day trial. Get the free version