Track Podcast Sponsorship Sales with Promo Codes
Give every podcast you sponsor its own promo code. When listeners use it at checkout, the sale is credited to that show in WooCommerce, so you can see exactly what each ad read sold.
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Why promo codes
Listeners don’t click, they remember a code
Podcast ads are heard, often while people are driving, walking or at the gym. A link in the show notes misses most of those sales. A promo code doesn’t.
1
Easy to say out loud
A short code like MAYA15 is easy for a host to read and for a listener to remember. Nobody needs to find a link in the show notes.
2
Tracked days later, on any device
People listen on the go and buy later, often on another device. The code is tracked when it’s typed at checkout, so the sale still counts.
3
A reason to buy now
The code gives listeners a discount, so they have a reason to use it, and you see exactly which show sent them.
How it works
From ad read to tracked sale in four steps
No separate podcast attribution tool to set up. It all runs on your own WooCommerce store, using the coupons you already know.
- Add the showCreate an account and promo code for each show or host, from your template coupon.
- The host reads the codeIn the ad read, the show notes, or both, with a referral link if they like.
- Listeners use itEvery order with their code is credited to the show, on any device.
- See what each show soldCompare shows by sales and commission, and pay hosts in one click with Pro.
Free
One code per show
Give each podcast its own promo code
Go to Add New Affiliate, enter the host’s details and the code they’ll read out, like MAYA15. Their account and coupon are created for you, with the discount and limits from your template coupon.
Sponsoring several shows from one network? Assign more than one code to the same account, and each code’s orders are tracked separately. If a host already reads out a code of their own, just assign it to them, and past orders are included.
- Account and coupon created for you
- More than one code per account
- Past orders included when you assign an existing code
Free
Flat fee, commission or both
Pay hosts the way you agreed
Commission can be a percentage of the order, a fixed amount per order, a fixed amount per product, or a mix of these. And if you pay a flat fee for the ad slot, the code still tracks every sale, so you can see whether it paid for itself.
With Pro, give each show its own rate on their coupon, and pay a bonus when a listener is a brand-new customer.
- Percentage, fixed per order or fixed per product
- Cap the commission on any single order
- Custom rate for each show Pro
- New customer bonus Pro
I worry about conventional affiliate programs because people tend to use more than one device… Affiliate coupons solve that problem.
Avlis Productions Inc on WordPress.org
Free
Know which shows sell
Compare every podcast in one place
Orders that use a host’s code show the referral and the commission right in WooCommerce. The Affiliate Users list can be sorted by sales or commission, so your best shows rise to the top.
Reports and Analytics breaks down sales, commission and referral link clicks for the dates you choose, with a section for every coupon, so you can check how a show performed after an episode went out.
- Referral and commission on every order
- Sort shows by sales or commission
- Date comparisons and CSV exports Pro
Free
For the show notes
Show notes links and QR codes
Hosts can also create a referral link to any page on your store for their show notes. It applies their code automatically, and tracks every click and conversion.
With Pro, they can create a campaign for each place they share it, like the show notes, their newsletter or the YouTube version of the episode, and see which works best. QR codes suit video podcasts and live shows.
- Code applied automatically from the link
- Campaigns with their own stats Pro
- Short links and QR codes Pro
Free
Their own dashboard
Hosts can check their own numbers
Hosts log in to see how often their code has been used, the sales and commission it’s brought in, and every order, in real time. They can also get an email each time it’s used.
No more sending each show a spreadsheet. Turn on the Affiliate Portal, and they get a full-screen dashboard with your logo and brand colours.
- Real-time stats and referred orders
- Affiliate Portal with your branding
- Commission graphs and monthly email reports Pro
Free
Protect your margin
Keep promo codes off coupon sites
A code read out to thousands of listeners can end up on coupon sites. Limit affiliate coupons to new customers, stop affiliates earning commission on their own orders, and block specific visitors.
With Pro, if a code turns up on a coupon site, you can stop it applying automatically for visitors from that site. You can also delay commission to cover your refund window.
- New customers only
- No commission on their own orders
- Visitors blacklist
- Domains blacklist and delayed commission Pro
Pro
Paying hosts
Pay commission in one click
Hosts request a payout from their dashboard, and you’re emailed straight away. Pay it in one click with PayPal, Stripe or store credit, or by bank transfer with Wise.
Or schedule payout requests, monthly for example, so every show with commission due is ready to be paid at the same time.
- Payout requests from their dashboard
- Scheduled payout requests and automatic payouts
- PDF statements and invoices
Plus lots more
More tools for podcast sponsorships
Everything else you might need as you sponsor more shows.
Free
Bulk Create Coupons
Sponsoring a whole network? Create codes for a list of hosts at once, with the emails sent for you.
Free
Custom Terminology
Call them hosts, shows or partners instead of affiliates, across the dashboard and admin pages.
Free
Multi-Currency Support
Sponsoring shows with listeners abroad? Works with most multi-currency plugins, converting stats to your main currency.
Pro
Lifetime Commission
Keep listeners who have an account linked to the host who sent them, so their future orders earn commission too.
Pro
Dynamic Landing Pages
Design one page, and every show gets its own copy, with the host’s name, code and discount filled in.
Pro
Referral Welcome Popups
Greet listeners who arrive from a show’s link with a popup showing their discount and who sent them.
Pro
Performance Bonuses
Reward shows that hit a sales target with bonus commission, a better rate or a free product.
Pro
Email Newsletters
Send new offers and talking points to every host, or one group, before they record.
Trusted by 7000+ businesses to track their affiliate and creator sales
Bane Dostanic, radnasebi.com
“If you are looking for an amazing affiliate plugin that is constantly being developed and updated, but also an amazing support, look no further – you have a whole package here. My top recommendation. You will love it.”
Wiliam Jose Koester, wjk marketing
“This plugin solved our problems with a super simple solution based on data that WooCommerce already collects. In addition, developer support is great. I recommend!”
Johanna Kate, The Wedding Society
“This Plugin has exactly what we were after and is brilliant, allowing for almost completely hands-off from us and a seamless, profitable user experience for the consumer. It is incredibly user friendly, both for the consumer and for us.”
Arjan Lautenbach, Skillmeister.nl
“This plugin is simple to understand and operate for the WP-novice. Lots of options to really get what you want, with clear explanations with every option (a rarity in the WP plugin world). Excellent! I’m impressed. Affiliates made simple.”
Questions
Frequently asked questions
How do you track podcast sponsorship sales?
Give each show or host their own WooCommerce coupon code, linked to their account in Coupon Affiliates. Any order that uses it is credited to that show, with the commission worked out, so you can see exactly what each sponsorship sold.
What if a listener forgets the code?
Hosts can put a referral link in the show notes that applies their code automatically, so listeners don’t need to remember it. With Pro lifetime commission, a customer who has used the code once stays linked to that host for future orders. Lifetime commission guide
Can I pay a flat fee instead of commission?
Yes. Pay the fee for the ad slot however you normally would, and the code still tracks every sale, so you can compare what each slot cost with what it sold. If you pay commission as well, it can be a percentage, a fixed amount per order, or both. Commission settings guide
Can one host have codes for different shows?
Yes. Assign more than one coupon to the same account, and each code’s orders are tracked separately, so you can see which show sold what. Assigning coupons guide
How do I stop a podcast promo code ending up on coupon sites?
You can limit affiliate coupons to new customers, stop affiliates earning on their own orders, and block specific visitors. With Pro, the domains blacklist stops the code applying automatically for visitors from that site, and can block manual use too. Fraud prevention guide
Can hosts see how their code is doing?
Yes. They log in to their affiliate dashboard, or the full-screen Affiliate Portal, to see their code’s uses, sales, commission and referred orders in real time. Affiliate Portal guide
Is there a free version?
Yes. The free version on WordPress.org includes coupon tracking, the affiliate dashboard, referral links and reports. Features marked Pro on this page need Coupon Affiliates Pro, which has a free 7-day trial. Get the free version